The objective of this study was to apprehend the actual satisfaction and to investigate the improvement plan for the use of the sport industry & management major curriculum which includes academic areas of sport industry/business management/ marketing...
The objective of this study was to apprehend the actual satisfaction and to investigate the improvement plan for the use of the sport industry & management major curriculum which includes academic areas of sport industry/business management/ marketing for undergraduate students majoring in community sport· Among the total of 180 surveys that were distributed, excluding 33 surveys which were judged to lack credibility, a total of 147 (81·666%) surveys were used for the actual research and analysis· The specific results are stated below· First, according to demographic characteristics, the satisfaction about the education service environment showed a statistical difference depending on sub-factors· Second, there was a positive superiority in the need of the sport industry & management major curriculum within the community sport major and the improvement/supplementation of the curriculum· Third, there was a claim that the improvement direction of the sport industry & management major curriculum should be adequate for employment preparation education· Accordingly, as the value of sport in the contemporary world is substantially increasing, the need for education in the sport industry & management area has increased, leading to the claims to improve/supplement the education of the relevant area of students majoring in community sport· Thus, for the development and improvement of the curriculum of the sport industry & management major, studies for the practice, verification, and education of business administration theories through field case research must be continuously made· Moreover, to enhance the social adaptation ability when facing employment, diverse elective curriculums should be made and by the request of the students the college should offer a wide choice of lectures·