공인중개사 직무만족 및 경영성과의 영향요인 : 직무특성과 디지털마케팅을 중심으로 = Drivers of Job Satisfaction and Performance in Licensed Real Estate Agents : Job Characteristics and Digital Marketing

다국어 초록 (Multilingual Abstract)

This study empirically examines the effects of job characteristics and digital marketing capabilities on job satisfaction and business performance among licensed real estate agents in Korea. Based on Hackman and Oldham’s Job Characteristics Theory, a survey was conducted with 401 brokers operating in Seongnam City, Gyeonggi Province. Job satisfaction was categorized into task and relationship satisfaction, and business performance was assessed across internal process, learning and customer, and financial perspectives. Multiple regression analysis was used to examine the relationships among variables. Findings indicate that task significance and variety, job feedback, and digital marketing capabilities had statistically significant positive effects on both job satisfaction and business performance. In contrast, job autonomy and identity were largely insignificant, with autonomy negatively affecting relationship satisfaction. Digital marketing showed consistent effects across all performance dimensions, highlighting its practical importance in the evolving brokerage environment. This study offers empirical evidence supporting the application of job characteristics theory to self-employed professionals in the real estate sector. It also provides theoretical and practical insights by jointly analyzing the impacts of job design and digital marketing, offering implications for enhancing performance and satisfaction in the digital era.