채식주의 소비성향에 영향을 미치는 요인 분석 = An Analysis on Factors Influencing the Vegetarian Consumption Propensity

다국어 초록 (Multilingual Abstract)

This study investigates the determinants influencing consumers’ consumption propensity of vegetarian diets using data from the 2024 Food Consumption Behavior Survey. Employing a multinomial logit model, vegetarian dietary patterns were classified into flexitarian, semi-vegetarian, and strict vegetarian, with non-vegetarians serving as the reference group. Explanatory variables included demographic characteristics, dietary behaviors, and lifestyle factors.
The empirical results indicate that preferences for eco-friendly food and interest in dieting significantly may increase the likelihood of transitioning from a non-vegetarian to a vegetarian diet. Furthermore, preferences for home meal replacements, trust in the safety of domestically produced foods, and concern for health improvement were found to reinforce vegetarian consumption behaviors. These findings highlight the importance of enhancing consumer awareness through education and effective dissemination of information via social media regarding certification systems such as eco-labels, HACCP, and animal welfare standards.