지속가능한 관광개발에 대한 중국 지역민의 인식 = 보전가치를 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this research is to reveal the perceptions of Chinese residents on sustainable tourism development using the conservation value of Nanhao Park, which is a famous tourist attraction located on Changchun city, Jilin Province of China. The results are as follows: the conservation value could not be estimated because 63.5% of the respondents refused to pay for it. This high refusal rate might be come from the current China`s political and societal characteristics. Many respondents suggested that their government should pay for it instead of them. This result shows that they currently have low perception level of conservation value, which reflects low perception level of sustainable tourism development. There is another reason for this finding. In the conservation value, they have thought the option value(44.67%) is more important than the bequest value(27.98%) and the existence value(27.39%).