외식부문논문 : 물리적 환경이 고객만족이 구매의도와 구전의도에 미치는 영향에 관한 연구 -패스트 푸드점을 중심으로- = The Influence of the Physical Environment in Restaurant on Customer Satisfaction Intention of Customer Continuing Purchasing and Word-of-Mouth (Focus Fast Food)

다국어 초록 (Multilingual Abstract)

Prior marketing researches on Restaurants have focused on 4p`s, but this research is focused on physical environment. Namely, there is a place objective which defines the effect on the physical environment in fast food on customer satisfaction and consumer behavior. The results are as follows: First, the fast food environment scales compose ambient, design and social factors Second, ambient, design and social factors in the physical environment provide cues that consumers use for their customer satisfaction. Finally, the customer behavior the customers was affected by the customers satisfaction.