광고인적자원의 구조와 고용특성에 관한 연구: P-J와 P-O 적합성 모형의 적용

목차 (Table of Contents)

• 국문초록
• 1. 서론
• 2. 문헌고찰과 연구문제
• 1) 광고인적자원에 대한 연구
• 2) 채용준거로서의 적합성 연구
• 3. 연구방법
• 1) 자료수집과 표본
• 2) 측정변수
• 3) 분석방법
• 4. 연구결과
• 1) 광고인적자원의 현황과 추이(1999년~2008년)
• 2) 광고인적자원의 채용준거와 특성
• 5. 논의 및 제한점
• 참고문헌
• Abstract

참고문헌 (Reference)

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