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3 "한국인의 광고회의주의에 관한 연구" 2005
4 "전국 광고 잠재력 조사" 193-198, 1997
5 "소비자행태조사" 43-57, 2004
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1 "한미 대학생의 광고에 관한 태도 비교연구 광고연구" 32 : 201-224, 1996
2 "한국인의 라이프스타일 연구보고서 <한국사람들>-1" 1999
3 "한국인의 광고회의주의에 관한 연구" 2005
4 "전국 광고 잠재력 조사" 193-198, 1997
5 "소비자행태조사" 43-57, 2004
6 "소비자의 설득지식과 광고에 대한 회의적 태도 마케팅 책략에 대한 소비자의 이해와 대응" 2 (2): 67-79, 1996
7 "소비도 놀이,20대큰손부상" 2005
8 "부자에게 귀족마케팅? 천만에! http" com/education/newscenter/news_view 2004
9 "대한민국 소비트렌드" 2004
10 "국내외상품 및 광고에 대한 태도 비교분석 광고연구" 165-183, 1990
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