캠핑객의 레크리에이션 전문화 수준과 친환경 행동 간의 관계 = The Relationship between Campers' Specialization and Pro-Environmental Behaviour

국문 초록 (Abstract)

본 연구의 목적은 국내 캠핑객들을 레크리에이션 전문화 수준에 따라 하위집단으로 분류하여 집단별 특성을 파악하며, 분류된 하위그룹 간 친환경 행동에 차이가 있는지 밝히는 것이다. 연구결과, 응답자들은 레크리에이션 전문화 수준에 따라 높은 전문화, 중간 전문화, 낮은 전문화를 지닌 캠핑객 집단으로 분류되었으며, 이들 간 친환경 행동 실천수준에 차이가 있는 것으로 나타났다. 높은 전문화 집단은 낮은 전문화 집단보다 더욱 친환경제품을 사용하며, 개인 및 타인 쓰레기를 처리하고 사전에 캡핑을 준비하는 것으로 나타났다. 본 연구는 국내 캠핑객의 전문화 수준에 따라 캠핑이 환경에 미치는 영향을 완화하기 위한 관리전략 수립에 도움이 될 수 있는 시사점을 제공하였다.

다국어 초록 (Multilingual Abstract)

The aim of this article is to classify campers’ characteristics according to their recreation specialization level and to identify differences in pro-environmental behavior (PEB) amongst the sub-groups. The results show that there is a specialization stage of domestic campers, and respondents were divided into categories of high, medium, and low specialization according to their single specialization Index. There were significant differences in several factors of PEB among three groups. The high specialization group uses more environmentally friendly products, separates waste, and prepares for camping in advance, compared to the low specialization group. This study proposes that recreation specialization can be a useful theoretical background for understanding a recreationist’s PEB, and that providing differentiated marketing and educate programs, according to the level of specialization, is needed for efficient management and planning of a camping ground.

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