기업ㆍ민간 스포츠센터 소비자의 이용만족도 비교 분석 = Research on Consumer's Satisfaction of Sports Center managed by Enterprise and by Private

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze differences between satisfaction of members who attend sports center managed by enterprise and those of members who attend sports center managed by private. We hoped through these analysis, consumer could get useful date for choosing sports center and managers could gets data for establishing effective marketing strategy.
The objective of this study was 500 members of sports center managed by enterprise and by private in city of Ulsan. Questionnaires were completed through self-administration.
We used SPSSWIN 8.0 to analyze gathered data Chi-square test was used for analyzing conditions of members. All statistical data were tested with p〈.05.
The result were as follows.
1.Satisfaction of facility and service
1) According to sex, men showed higher satisfaction with enterprise center. In detail, men showed higher satisfaction with enterprise center in exercise facility, dressing room, shower room and sanitation.
2) According to age, 30's show the highest satisfaction with enterprise center in all items but in parking lot. In the comparison of whole mean, 50's showed the highest satisfaction with both enterprise and private center.
3) According to education level, more than college graduation, college student or dropout and high school graduation showed their satisfaction in turn in enterprise center and college student or dropout, more than college graduation and high school graduation showed their satisfaction in turn in private center.
In the comparison of whole mean, the satisfaction of enterprise center was higher than that of private center.
4) According to income, all groups but group(100-149 million won) showed higher satisfaction with enterprise center in the comparison of whole mean.
5) According to the type of job, salary worker and functional occupation showed higher satisfaction with enterprise center and educational occupation and owner of small business or store showed higher satisfaction with private center.
2.Satisfaction of offered service
1) According to sex, men showed higher satisfaction with both centers.
2) According to age, in the comparison of whole mean, 50's showed the highest satisfaction with both enterprise and private center.
3) According to education level, more than college graduation, college student and high school graduation showed their satisfaction in turn with both centers. In the comparison of whole mean highschool graduation and college graduation showed the highest satisfaction with enterprise center and college student or dropout showed the highest satisfaction with private center.
4) According to income, all groups but the group(250-299 million wons) showed higher satisfaction with enterprise center in the comparison of whole mean.
5) According to the type of job, salary worker and functional occupation showed higher satisfaction with enterprise center and worker in special jobs and owner of small business or store showed higher satisfaction with private center.

목차 (Table of Contents)

• Ⅰ.서론
• 1.연구의 필요성 및 목적
• Ⅱ.연구방법
• 1.연구대상
• 2.측정도구
• 3.자료처리 방법
• Ⅲ.연구결과
• 1.스포츠센터 시설 만족도
• 2.스포츠센터 운영 만족도
• Ⅳ.논의
• Ⅴ.결론
• 참고문헌
• Abstract