CEO의 기회에 대한 기민성이 제품 혁신에 미치는 영향 = The Impact of CEO s Alertness to Opportunity on Product Innovation : Moderating Effect of Experience and Firm Age

국문 초록 (Abstract)

다가 올 제 4차 산업 혁명시대에는 기술 혁신을 통한 기회형 창업이 증가되어야 한다. 이에 본 연구에서는 사업기회 발견에 중요한 역할을 하는 CEO의 기회에 대한 기민성을 중심으로 CEO의 기회에 대한 기민성이 제품 혁신에 미치는 영향, 기회에 대한 기민성과 제품 혁신의 관계에서 CEO의 창업 전 경험과 기업 업력의 조절효과를 살펴보았다.
CEO들을 대상으로 2016년 11월 1일부터 2017년 1월 31일까지 3개월 동안 설문조사를 하였고, 최종분석에 107부를 활용하였다. 자료 분석은 SmartPLS 2.0을 사용하여, 신뢰성, 타당성, 상관관계 분석, 조절효과 검증을 통해 가설을 검증하였다.
연구 결과는 다음과 같다. 첫째, CEO의 기회에 대한 기민성은 제품 혁신에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, CEO의 창업 전 경험은 CEO의 기회에 대한 기민성과 제품 혁신의 관계를 조절하는 것으로 나타났다. 반면, 셋째, 기업 업력은 CEO의 기회에 대한 기민성과 제품 혁신의 관계를 조절하지 못하는 것으로 나타났다.
학문적 시사점은 다음과 같이 제시할 수 있다. 첫째, 본 연구는 선행연구에서 미진했던 CEO의 기회에 대한 기민성과 제품 혁신의 관계와 그 관계에서 조절효과에 대한 연구를 통하여 창업·경영분야의 연구를 확장하였다는데 기본적인 학문적 의미가 있다. 둘째, ‘창업 전 경험’이라는 변수의 중요성을 검증하였다 것에 있다. 실무적 시사점은 다음과 같이 제시할 수 있다. 창업
전 관련 경험을 보유하고 있는 창업가는 그렇지 못한 창업가와 비교했을 때 기회에 대한 기민성이 혁신에 미치는 영향이 큰 것으로 판단된다. 따라서 창업 전 경험이 부족한 창업가에게는 창업 시 창업 전 경험을 보완해 줄 수 있는 지원이 필요할 것이다.

다국어 초록 (Multilingual Abstract)

For the upcoming 4th industrial revolution centuries, the Opportunistic entrepreneurship should be increased through the technological revolution. In this study, we examined the effect of CEO’s alertness to opportunity on product innovation. And we examined the moderating effect of CEO s experience and firm age on relationship between alertness to opportunity and product innovation.
For the research, the survey was conducted to CEO for three months from November 1, 2016 to January 31, 2017. In total, 107 samples are used in the final analysis. Data analysis was conducted by PLS 2.0, and hypothesis was tested by reliability, validity, correlation analysis, and structural equation modeling.
The results of the research are following. First, CEO’s alertness to opportunity has positive relationship to product innovation. Second, CEO s experience has its effective Moderating the relationship between alertness to opportunity and product innovation. In contrast, lastly, Firm Age does not have its effective Moderating the relationship.
Academic implications are suggested as following. First of all, this research enlarged the entrepreneurship research lacked in previous studies. Second of all, this research verified the importance of variable of the ‘experience’. Practical implications are suggested as following.
It is believed that entrepreneurship with experience has a great impact on innovation through CEO’s alertness to opportunity. Having experience CEO, alertness to opportunity have good effect of product innovation. As so, it can be suggested that providing the pre-experience for CEO who don’t have related experience is in need.

목차 (Table of Contents)

• Ⅰ. 서 론
• Ⅱ. 선행연구
• Ⅲ. 실증연구의 설계
• Ⅳ. 실증분석
• Ⅴ. 결론 및 시사점
• 참고문헌/Abstract

참고문헌 (Reference)

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