TV토론에 나타난 의제가 수용자의 의제에 미치는 영향 연구: 제16대 대통령선거 TV합동토론을 중심으로 = A study of influence of receiver`s agenda on TV debates agenda: A panel study analysis of the 16th presidential TV debates

다국어 초록 (Multilingual Abstract)

The study examines how TV debates agenda affect receiver agenda and attitude. Most of existing receiver studies have focused on not the results of receiver`s influence but receiver`s attitude that media process. However, some recent studies mostly are the moving into the investigation of how message factors affect receiver`s acknowledgement about media agenda and receiver`s attitude. Therefore, the study examines how televised debates affect receivers` acknowledgement change about degree of importance of major issue. The ‘second level agenda-setting and cognition and attitude change were adopted as theoretical basis and two research questions. Firstly, it has found that obtrusiveness`s issue take preference of abstractness`s issue of influence of receiver agenda-setting. Media agenda of influence on receiver`s attitude was alike between abstractness and obtrusiveness. But obtrusiveness`s issue was that a disputed point take preference of an offence and defence. It is like that obtrusiveness logically explains than an offence and defence. Finally, Tv debates agenda affect receiver`s agenda, and TV debates agenda affect receiver`s attitude. Because the study focus TV debates, influence of character of each program do not find out. I will hope that follow study find out influence of each program.