광고를 통한 금융 브랜드자산 요인이 고객의 전환의도와 고객만족에 미치는 영향 연구

목차 (Table of Contents)

• 국문초록
• 1. 서 론
• 2. 이론적 배경
• 1) 금융기업의 브랜드와 영향요인
• 2) 고객만족
• 3) 금융기관의 전환요인
• 3. 연구모형 및 연구가설
• 1) 연구모형
• 2) 연구가설
• 3) 연구대상 및 자료수집
• 4) 주요 변수의 측정
• 4. 실증분석결과
• 1) 변수의 신뢰성 및 타당성 검증
• 2) 연구가설 검증결과
• 5. 요약 및 결론
• 1) 연구결과의 요약 및 마케팅적 시사점
• 2) 연구의 한계점 및 향후과제
• 참고문헌
• abstract

참고문헌 (Reference)

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