국내외 마케팅 학술지의 영향력: Kor-Factor와 Impact Factor의 문제점을 중심으로 = The Influence of Korean and International Marketing Journals: Focused on the Problems of Kor-Factor and Impact Factor

다국어 초록 (Multilingual Abstract)

This study has four research goals. First, this study investigates the influence of eight Korean marketing journals. Previous ranking studies on Korean marketing journals collected citation data of only one or two journals, and their results were fundamentally influenced by self-citation. Our analysis controls self-citation by utilizing citation data of more than 1,000 journals included in Korea Citation Index (hereafter, KCI).
Second, this study offers an updated report on the rankings of international marketing journals. While many studies have examined the rankings of international marketing journals, extensive reviews are rarely found. This study provides useful information by comparing the results of existing studies with various types of analysis based on recent data.
Third, this study raises extensive criticism against Impact Factor and Kor-Factor (a new journal influence measure that is sponsored and published by KCI). Finally, this study introduces recent advances in journal influence indicators.
We used Thompson Reuters' 2008 Journal Citation Report, Scopus' 2008 SJR indicator and SNIP for analyzing international marketing journals' influence. This study examined eight Korean marketing journals, that is, Journal of Korean Marketing Association (JKMA), Journal of Consumer Studies (JCS), Journal of Marketing Management Research (JMMR), The Korean Journal of Advertising, Korean Marketing Journal, Journal of Distribution Research, Advertising Research, and Journal of Global Academy of Marketing Science. Citing and cited data of the journals were from KCI.
Impact Factor failed to produce good descriptions of international marketing journals' rankings. For example, JCR scored only tenth in 2008 Impact Factor, lagged behind JCP, JPIM, JCA, JIM, and IJRM. Five-year Article Influence and h-j index report the most reasonable rankings. Their Top Four list coincides and consists of JM, JMR, JCR and JCR. Their Top Ten list also coincides and includes JCP, JIcM, JAMS, JPIM, IJRM and JR.
In Korean marketing journals, JKMA ranked top in all of the influence measures. JCS and JMMR occupied second and third, respectively.
Keywords: Citation analysis, Marketing journal rankings, Journal ranking, Journal influence, Impact Factor, Kor-Factor, h-index, Eigenfactor, Article Influence, SJR indicator, SNIP

국문 초록 (Abstract)

본 연구는 네 가지 연구목적을 갖고 있다. 첫째, 본 연구는 국내 마케팅 분야 8개 주요 학술지의 영향력을 분석한다. 국내 소비자와 광고 분야 학술지의 영향력을 조사한 기존 연구들은 자기인용을 통제하지 못했다는 문제점이 있었으며, 아직 마케팅 전 분야를 포괄하는 학술지의 영향력 조사는 발표된 바 없다. 둘째, 본 연구는 기존 연구 결과 및 최신 자료를 이용한 다양한 지표들을 제시함으로써 해외 마케팅 학술지의 영향력을 제시한다. 셋째, 본 연구는 한국연구재단이 발표한 Kor-Factor의 논리적, 실증적 문제점을 지적한다. Kor-Factor는 국내 학술계 전반에 큰 파급효과를 미칠 수 있으나, 아직 그 문제점을 지적한 연구는 찾을 수 없다. 마지막으로, 본 연구는 Kor-Factor 및 Impact Factor의 문제점을 극복할 수 있는 최신의 연구 결과들을 소개한다. 구체적으로는 학술지용 h-지수, Eigenfactor의 Article Influence , SJR indicator, SNIP 등의 방법들이 논의된다.
본 연구의 해외 마케팅 학술지 관련 분석은 Thompson Reuters and Scopus 홈페이지의 2008년 기준의 자료를 활용하였다. 국내 마케팅 학술지 분석은 마케팅 분야 8개 학술지에 대한 한국학술지인용색인(KCI)의 2004년부터 2008년까지의 인용 및 피인용 자료를 이용하였다.
분석 결과, 해외 마케팅 학술지의 영향력을 분석함에 있어 Impact Factor보다는 학술지용 h 지수, Article Influence, SNIP 등의 최신 지표들이 더욱 타당성 있는 결과를 보여주었다. 국내 마케팅 학술지에 적용한 결과 모든 영향력 지표에서 마케팅연구가 1위를 기록하였으며, 소비자학연구와 마케팅관리연구가 각각 2위와 3위를 차지하였다.

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