청주지역 여대생의 미용생활 실태조사 : 화장품 사용을 중심으로 Focused on Make-up and Cosmetics = A Survey on the Beauty-Life of Female Univ. Students in Cheongju

다국어 초록 (Multilingual Abstract)

The purpose of this survey was to find out the tendency and consciousness of female univ. student's beauty life, focused on make-up, in Cheongju.
The result were as follows:
First, femal university student(FUS) spent more than 110 thousand and less than 300 thousand won per month as their pocket money and they depended on their parents for those amount. And FUS expended more than 10 thousand and 30 thousand won to beautify their appearance.
Second, FUS started make-up after they entered university and took 10 or 30 minutes to make up for going out. And they were using domestic cosmetics and have experienced to use foreign beauty porducts because of curiosity.
Third, FUS spent less than 50 thousand won per recent three months to by cosmetics and bought them discount store according to the recomendation of neighorhood or sellers. And they think, "higher the product price, better the quality",
Fourth, FUS believed that special make-up is needed for special day, such as graduation ceremony.
It is concluded that FUS do not show excessive consumption for their beauty and should not be regarded as irrational consumers. But since they are pooly conscious of their consumer behavior and are a little how and unstable-ability consumers, consumer eduation is needed for them.

목차 (Table of Contents)

• Ⅰ.조사동기 및 목적
• Ⅱ.문헌고찰
• Ⅲ.조사방법
• Ⅳ.조사결과
• Ⅴ.요약및 결론
• 참고문헌