동원모형에 따른 문화정책의제설정과정의 영향 요인에 관한 연구: 아시아문화전당사례를 중심으로 = A Study of the Process and Factors Involved in Making Cultural Policy Using the Mobilization Model: A Case Study Centered on Asian Culture

다국어 초록 (Multilingual Abstract)

This paper analyzes the policy agenda-setting process at the Guangzhou Asian Cultural Complex through the mobilization model of setting the policy agenda. Analysis in the early stages of setting the agenda with a lack of cooperation concerning principal organic business promotion from the beginning showed that communication was not good and also that there was a lack of communication in local civil society due to weak citizen participation. In particular, the Ministry of Culture and Tourism unilaterally closed policy by not promoting community issues and did not mobilize full capacity. The result was significantly less promotion of civil society and citizen understanding and participation overall by the urban cultural center. This lack of communication in the policy formation process of the promotion of the Asian cultural project may have caused difficulties in the process of setting the public agenda. In addition, in the absence of communication among the commission in charge, the executive agency, the City of Guangzhou, and its citizens and civil society generally, in the process of putting together the project, mistrust took hold. However, the difficulty in the policy process of setting the public agenda was overcome through a government-led policy agenda, lack of significant opposition, the special attention of the president, and media attention. The role of local civil society was also quite large in setting the public agenda.

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