가입형 정보통신 서비스의 구매 후 고객선택모형

목차 (Table of Contents)

• 요약
• I. 서론
• II. 구매 후 고객선택에 대한 이론 고찰
• 2.1 구매 후 고객선택의 개념
• 2.2 고객만족에 대한 연구
• 2.3 고객충성도에 대한 연구
• III. 구매 후 고객선택모형
• 3.1 Holding 요인
• 3.2 Defect 요인
• 3.3 Inducement 요인
• 3.4 Hurdle 요인
• IV. 구매 후 고객선택모형의 활용 : 초고속 인터넷 서비스를 중심으로
• 4.1 경쟁전략 수립 도구로 활용
• 4.2 고객분석 도구로 활용
• V. 결론
• 참고문헌
• Abstract

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