환경경영요인이 친환경제품의 구매만족도에 미치는 영향 = The Impact of Environmental Management Factors on Consumer Satisfaction with Green Products

다국어 초록 (Multilingual Abstract)

This study focuses on the environmental factor (E) of ESG management and analyzes how corporate environmental management activities affect consumers’ purchase satisfaction. Based on the international standard ISO 14001 environmental management system, the study verifies how leadership, planning, and operational factors influence brand equity and purchase satisfaction. A survey was conducted with Chinese consumers, and a total of 346 responses were used for the analysis. The results show that ISO 14001-based environmental factors positively affect brand equity, which in turn leads to purchase satisfaction. The purpose of this study is to examine the effects of ISO 14001 environmental management elements on consumers’ brand perception and purchase satisfaction. Through this, it explains the effectiveness of environmental management from the consumer perspective and shows that ESG management goes beyond regulatory compliance to serve as a strategy for competitive advantage and trust building. In addition, this study empirically identifies how the environmental factor of ESG management influences consumer perceptions and behaviors, thereby providing implications for corporate environmental strategies in the eco-friendly product market.