규칙유도기법을 이용한 이러닝 시스템의 재이용의도 영향요인 분석 및 예측에 관한 연구 = A study on the Analysis and Forecast of Effect Factors in e-Learning Reuse Intention Using Rule Induction Techniques

다국어 초록 (Multilingual Abstract)

Electronic learning(or e-learning) has created hype for companies, universities, and other educational institutions. It has led to the phenomenal growth in the use of web-based learning and experimentation with multimedia, video conferencing, and internet-based technologies. Many researchers are interested in the factors that affect to the performance of e-learning or e-learning services. In this sense, this study is aimed at proposing e-learning system reuse prediction models in which e-learner intention to reuse influence factors(i.e., system accessibility, system stability, information clarity, information validity, self-regulated efficacy, computer self-efficacy, perceived usefulness, perceived ease of use, flow, and parental expectation) affect e-learner intention to reuse positively.
A web survey was conducted for the full members of the e-learning education institute A in Seoul, Republic of Korea, an exclusive e-learning company that provides real time video lectures via the desktop conferencing system. The web survey was conducted for 20 days from November 5, 2009, through the e-learning web site of the company A. In this study, three data mining techniques were used：the multivariate discriminant analysis, CART, and C5.0 algorithm. This study was conducted to provide the e-learning service providers, e-learning operators, and contents developers with marketing and management strategies for improving the e-learning service companies, based on the data mining analysis results.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이러닝 시스템 재이용의도 영향요인에 관한 연구
• 3. 연구 방법
• 4. 분석 결과
• 5. 결론
• 참고문헌
• 저자소개

참고문헌 (Reference)

1 김종백, "학업 성취 관련 요인과 자아개념을 매개로한 부모의 교육기대와 학업관여가 학업 스트레스에 미치는 효과에 관한 종단적 분석" 한국교육심리학회 23 (23): 389-412, 2009

2 허준, "클레멘타인을 이용한 데이터마이닝, 1판" SPSS아카데미 2001

3 김재전, "지식경영시스템의 품질요인과 사용자 성과：통합적 모 형개발" 8 (8): 87-103, 2005

4 윤경희, "중학생의 가정 환경,자아 개념,학업 성적의 관계" 12 (12): 5-25, 2003

5 김은정, "재미한인가족 내 부모의 학습관여행동의 양상과 청소년기 자녀의 학업발달에 미치는 영향에 관한 연구" 한국청소년정책연구원 17 (17): 103-126, 2006

6 한국전자거래진흥원, "이러닝산업실태 조사" 한국전자거래진흥원 2009

7 유일, "웹기반 온라인 기업교육의 성과에 관한 연구:L기업의 사례를 중심으로" 한국경영정보학회 5 (5): 33-48, 2003

8 임미희, "웹 사이트 성공영 향요인도출과 웹 사이트 유형별 비교분석" 14 (14): 1-20, 2004

9 구양미, "대학교육혁신을 위한 e-learning 도입 및 운영의 장애요인 분석" 교육과학연구소 36 (36): 55-79, 2005

10 김재식, "기업 이러닝시스템 성과에 대한 이해관계자 인식 부합 관점의 연구" 한국경영정보학회 15 (15): 27-60, 2005

11 이인숙, "기업 e-Learning 학습전략의 관 련 변인 및 학업성취도 규명" 4 (4): 73-96, 2002

12 유시정, "e-learning사이트특성과 기술수용모형에 관한 연구: 학습자 스타일을 중심으로" 국제e-비즈니스학회 7 (7): 97-118, 2006

13 이웅규, "e-Learning에서의 학습환경과 학습자 자기효능감이 학습 유효성에 미치는 영향" 한국경영정보학회 16 (16): 1-21, 2006

14 이동만, "e-Learning에서 정보시스템 특성과 사용자의 자기조절특성이 학습 성과에 미치는 영향" 한국정보시스템학회 17 (17): 83-111, 2008

15 Kerr,M, "What Parent Know,How They Know It,and Several Forms of Adolescent Adjustment：Further Support for a Reinterpretation of Monitoring" 36 : 366-380, 2000

16 Cheng H, "What Do We Know About Asynchronous Group Computer-Based Distance Learning?" 31 (31): 16-19, 1992

17 Davis,F.D, "User Acceptance of Computer Technology：A Comparison of Two Theoretical Models" 35 (35): 982-1003, 1989

18 Ajzen,I, "Understanding Attitudes and Predicting Social Behavior" Englewood Cliffs 1980

19 Corno,L, "The Role of Cognitive Engagement in Classroom Learning and Motivation" 18 : 88-108, 1983

20 Pituch,K.A, "The Influence of System Characteristics on e-Learning Use" 47 (47): 222-244, 2006

21 Benigno,V, "The Evaluation of Online Courses" 16 (16): 259-270, 2000

22 Bell,H, "The Effecti veness of Commercial Internet Web Sites:A User’s Perspective" 8 (8): 219-228, 1998

23 Bong,M, "Test of the Internal/External Frames of Reference Model with Subject-Specific Academic Self-Efficacy and Frame-Specific Academic Self-Concepts" 90 : 102-110, 1998

24 Webster,J, "Teaching Effectiveness in Technology-Mediated Distance Learning" 40 (40): 1282-1309, 1997

25 Ghani,J.A, "Task Characteristics and the Experience of Optimal Flow in Human-Computer Interaction" 128 (128): 381-391, 1994

26 Bandura,A, "Social Foundations of Thought and Action：A Social Cognitive Theory" Prentice-Hall, 1986

27 Kirshner, D, "Situated Cognition：Social, Semiotic, and Psychological Perspectives" Erlbaum, Mahwah 37-55, 1997

28 Zimmerman,B.J, "Self-Regulated Learning and Academic Achievement:An Overview" 25 (25): 3-17, 1990

29 Bandura,A, "Self-Efficacy Mechanisms in Human Agency" 37 (37): 122-147, 1982

30 Csikszentmihalyi,M, "Reflections on Enjoyment" 28 (28): 469-497, 1985

31 Parasuraman,A, "Refinement and Reassess ment of the SERVQUAL Scale" 67 (67): 420-450, 1991

32 Negash S, "Quality and Effectiveness in Web-Based Customer Support Systems" 40 (40): 757-768, 2003

33 Mathieson,K, "Predicting User Intentions： Comparing the Technology Acceptance Model with the Theory of Planned Behavior" 2 (2): 173-191, 1991

34 Csikszentmihalyi,M, "Play and Intrinsic Rewards" 15 (15): 41-63, 1975

35 Davis,F.D, "Perceived Usefulness,Perceived Ease of Use,and User Acceptance of Information Technology" 13 (13): 319-339, 1989

36 Crandall,V.J, "Parents at Attitude and Behaviors and Grade：School Children’s Academic Achievement" Rand McNally 1972

37 Fosnot,C.T, "Media and Technology in Education：A Constructivist View" 32 (32): 195-205, 1984

38 Hoffman,D.L, "Marketing in Hypermedia Computer-Mediated Environments：Conceptual Foundations" 60 (60): 50-68, 1996

39 Parker,C, "Management Information Systems：Strategy and Action" McGraw-Hill 1991

40 Trevino,L.K, "Making Connections：Complementary Influences on Communication Media Choices,Attitudes,and Use" 11 (11): 163-182, 2000

41 Liu,S.H, "Impact of Media Richness and Flow on e-Learning Technology Acceptance" 52 (52): 599-607, 2009

42 이지은, "IP기반 양방향 매체에서의 다차원적 상호작용에 관한 연구: e-러닝 서비스를 중심으로" 한국경영정보학회 10 (10): 39-64, 2008

43 Ong,C.S., "Gender Differences in Perceptions and Relationships among Dominants of e-Learning Acceptance" 22 (22): 816-829, 2006

44 Svensson, R, "Gender Differences in Adolescent Drug Use：The Impact of Parental Monitoring and Peer Deviance" 34 : 300-329, 2003

45 Keegan,D, "Foundations of Distance Education" Routledge 1994

46 Trevino,L.K, "Flow in Computer-Mediated Communication" 19 (19): 539-573, 1992

47 Freeman,M, "Flexibility in Access,Interaction and Assessment：The Case for Web-Based Teaching Progress" 13 (13): 23-56, 1997

48 Csikszentmihalyi,M, "Finding Flow：The Psychology of Engagement with Everyday Life" Basic Books 1998

49 Ong,C.S, "Factors Affecting Engineers’ Acceptance of Asynchronous e-Learning Systems in High-Tech Companies" 41 (41): 795-804, 2004

50 Chen,H, "Exploring Web Users’ Optimal Flow Experiences" 13 (13): 263-281, 2000

51 Hamilton,S, "Evaluating Information System Effectiveness-Part I：Comparing Evaluation Approaches" 5 (5): 55-69, 1981

52 Cowen,P.S, "Effectiveness of a Parent Education Intervention for At-Risk Families" 6 (6): 73-82, 2001

53 Harroff,P, "Dimensions of Program Quality in Web-Based Adult Education" 20 (20): 7-22, 2006

54 Bailey,J, "Development of a Tool for Measuring and Analyzing Computer User Satisfaction?" 29 (29): 530-545, 1983

55 Zimmerman,B.J, "Development of a Structured Inter view for Assessing Student Use of Self-Regulated Learning Strategies" 23 : 614-628, 1986

56 Hsu,C.L, "Consumer Behavior in On-Line Game Communities：A Motivational Factor Perspective" 23 : 1642-1659, 2007

57 Benner,A.D, "Congruence of Mother and Teacher Educational Expectations and Low-Income Youth’s Academic Competence" 99 : 140-153, 2007

58 Weiss,S.M., "Computer Systems that Learn：Classification and Prediction Methods from Statistics, Neural Nets, Machine Learning, and Expert Systems, 1st ed" Morgan Kaufmann 1991

59 Compeau,D.R, "Computer Self-Efficacy：Development of a Measure and Initial Test" 19 (19): 189-211, 1995

60 Sharp, V, "Computer Education for Teachers： Integrating Technology into Classroom Teaching" McGraw-Hill 2004

61 Wang,Y.S, "Assessment of Learner Satisfaction with Asynchronous Electronic Learning System" 41 : 82-90, 2003

62 Liu,S.H, "Applying the Technology Acceptance Model and Flow Theory to Online e-Learning Users’ Acceptance Behavior" 6 (6): 175-181, 2005

63 Spera,C, "Adolescents’ Perceptions of Parental Goals,Practices,and Styles in Relation to Their Motivation and Achievement" 26 : 456-490, 2006

64 Venkatesh,V, "A Theoretical Extension of the Technology Acceptance Model：Four Longitudinal Field Studies" 46 (46): 186-204, 2000

65 Zimmerman,B.J, "A Social Cognitive View of Self-Regulated Academic Learning" 81 (81): 320-339, 1989

66 Seddon,P.B, "A Respecification and Extension of the Delone and Mclean Model of IS Success" 8 (8): 240-254, 1997

67 Venkatesh,V, "A Model of the Antecedents of Perceived Ease of Use：Development and Test" 27 (27): 451-481, 1996

68 Rovai,A.P, "A Constructivist Approach to Online College Learning" 7 : 79-93, 2004