뉴미디어의 개발과 제도화에 관한 연구 - 조직간 커뮤니케이션 미디어 EDI를 중심으로

국문 초록 (Abstract)

컴퓨터기술과 통신기술이 결합한 정보기술의 발전과 함께 미디어기술 또한 다양하게 발전하고 있다. 산업에서는 정보기술을 활용한 전자메일, 파일전송. 비디오회의, EDI등 새로운 미디어기술이 전화, 우편, 팩스 등의 종래의 기업조직간 커뮤니케이션 미디어기술을 대체 또는보완하고 있다. 이 연구는 이러한 새로운 미디어기술의 개발부터 도입, 확산, 제도화까지의 과정을 이해하는 데 목적을 둔다. 이를 위해 이 연구는 구조-행위 통합적 기술연구 접근과 제도주의적 미디어접근에 입각하여 분석틀을 제시하였다. 이 분석틀에 따라, 한국자동차산업의 조직간 커뮤니케이션 미디어 EDI의 발전과정을 개발, 배양, 분화/형식화, 기반구조 구축단계로 구분하여 살펴보았다. 이 연구는 대중매체와 그의 사회적 영을에 치중하는 미디어연구의 지평을 다양한 뉴미디어의 사회적 발전과정으로 확대하였다는 점에서 그 의의가 있다.

다국어 초록 (Multilingual Abstract)

This study explores the social development process of new media. In industries, the traditional inter-organizational communication media, such as telephone, mail, and facsimile, have been substituted or complemented by new media including electronic mail, computer conference systems, file transfer, electronic data interchange (EDl), and so on. This study focuses on the EDl between carmakers and suppliers in the Korean automobile industry. Actor-centered institutionalism and institutional approach to media are combined to develop a theoretical model for analyzing the development of a media technology and its institutionalization process on which interests, resources, strategies of actors, interaction systems and structural factors have influence. According to the model, the social development process of EDI is classified as follows. If a media technology is newly developed by a producer, it is inception. If it is cultivated in a group, it is cultivation. If it is diffused throughout other user groups with the organization of its production, it is differentiation and formalization. The last one is infrastructure establishment in which it is embedded in the existing techno-cultural, cognitive, and organizational infrastructure or a new media infrastructure is established. It is argued that the social development of EDI follows inception, cultivation, differentiation/formalization, and infrastructure establishment in order. In the Korean automobile industry, the EDI was initiated by influential carmakers who belonged to the conglomerate, Chaebol, which got ready for telecommunication market. The closed EDI as a one-way communication media from carmaker to supplier was cultivated in the suppliers who were under the roof of carmakers in the hierarchically organized supplier system. In closed collectivism and authoritarianism in Korea, it was very fast diffused into most suppliers, and the EDI was becoming an indispensable communication media for business transition between carmakers and suppliers. The closed EDI has been easily engrafted into Korean culture, closed hierarchical collectivism. The open EDI, which was lately initiated by the powerful carmaker, Hyundai, is now clashing with the cognitive schemata embedded in closed collectivism and authoritarianism in Korea. This study casts new light on new media study that, while generally concentrating on mass media and their influence on society, has had less success accounting for the social developmental process of new media.

목차 (Table of Contents)

• 초록
  
• 1. 문제제기
  
• 2. 기존 연구검토 및 이론적 논의
  
• 3. 분석틀과 연구방법
  
• 4. 사례 : 한국자동차산업에서의 조직간 커뮤니케이션 미디어기술 EDI
  
• 5. 토론 및 결론
  
• 참고문헌
  
• Abstract

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