國內進出 海外프랜차이즈 加盟店의 經營成果 決定要因에 關한 硏究 : 外食産業을 中心으로

다국어 초록 (Multilingual Abstract)

Franchise business has become one of the promising business over the world. Many foreign franchise chains entered Korean market and have actively done business and especially, food service chains of them have been growing rapidly. However, though several studies on the franchise system have been conducted domestically, those on the performances of franchisee can be rarely found.
Therefore, this study focused on the factors that determine the business performance of the franchisee of foreign franchise chains, and statistics of the collected questionnaire materials were compiled and analyzed with SPSS PC+ for the purpose of the objectives of the study.
The several significant findings are as follows:
Firstly, all the factors used in this study were shown to affect to franchisee's satisfaction on the sales. The factors that affect positively are franchisers' support for the franchisee, capability of franchisee, the characteristics of the relationship between the franchiser and the franchisee, and location of franchisee's store. The negative factor is competition of the industry.
Secondly, the factors influencing significantly to franchisee's satisfaction in the sales, profitability, and overall management were shown to be franchiser's supports of marketing activities to the franchisee, franchisee's quality management, related marketing between franchiser and franchisee, and store location of franchisee.
Thirdly, factors that affect significantly to the franchisee's satisfaction in the sales and overall management but profitability include franchisers' supports in the management of franchisee, franchisee's ability in the overall management and sanitation management, the managerial relationship between the franchiser and the franchisee, and competition in the industry.
Fourthly, factors that affect significantly to the franchisee's satisfaction in the sales but profitability and overall management are franchisers' supports in the training and personnel management of the franchise and training ability of the franchise.
Based on these findings, I may provide several suggestions:
Firstly, all the factors used in this study affect positively to the franchisee's satisfaction in the sales, but not many factors of them affected significantly to the franchisee's satisfaction in all aspects. Thus, the franchisee who do business or want to start-up business in the food service franchise industry will have to take the factors affecting significantly in all aspects into considerations. That is to say, franchisee should locate his store in the best place, choose the franchiser that support actively him in the marketing activities other than else, and make every effort to enhance the relationship with the franchiser.
Secondly, franchisee should focus its energies on the profitability to make a success in the long run. Growth in the sales volume without profitability may seem to expand market share in the short run, however, hamper stable management basis in the long run. Therefore, franchisee should pursue not only expansion of sales but also profitability by enhancing efficiency.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 연구의 목적 = 1
• 제2절 연구의 범위와 방법 = 4
• 제2장 프랜차이즈 이론과 선행연구 = 6
• 제1절 이론적 고찰 = 6
• 1. 개념 = 6
• 2. 유형 = 10
• 3. 경제적 효과 = 15
• 4. 법적 성격과 내용 = 17
• 제2절 선행연구 = 24
• 1. 프랜차이즈의 성과에 관한 연구 = 24
• 2. 로얄티에 관한 연구 = 29
• 제3장 외식 프랜차이즈 현황과 문제점 = 31
• 제1절 국내 외식프랜차이즈 = 31
• 1. 발전과정 = 31
• 2. 업계의 현황 = 33
• 3. 운영 실태와 문제점 = 48
• 제2절 국외 외식프랜차이즈 = 58
• 1. 미국 = 58
• 2. 일본 = 61
• 제4장 연구모형 및 가설설정 = 64
• 제1절 연구의 모형 = 64
• 제2절 가설 설정 = 65
• 1. 내부환경 = 65
• 2. 외부환경 = 70
• 제3절 변수의 조작 = 72
• 1. 종속변수 = 72
• 2. 독립변수 = 72
• 제5장 실증분석 = 75
• 제1절 기술통계분석 = 75
• 1. 조사표본의 구성 = 75
• 2. 조사항목별 기술통계분석 = 81
• 제2절 신뢰성 및 타당성 분석 = 85
• 1. 신뢰성 분석 = 85
• 2. 타당성 분석 = 88
• 제3절 가설의 검증 = 95
• 1. 가맹점의 매출액 만족도에 대한 회귀분석 = 95
• 2. 수익성 만족도에 대한 회귀분석 = 97
• 3. 전반적인 경영성과 만족도에 대한 회귀분석 = 99
• 제6장 요약 및 결론 = 102
• < 참고문헌> = 106
• Abstract = 112
• < 설문지> = 115