모바일 인터넷에 대한 소비자 선호도의 탐구와 진화방향에 대한 탐색적 연구

다국어 초록 (Multilingual Abstract)

The objective of this paper is to clarify current consumer preferences for mobile Internet and to predict the evolution of mobile Internet. This research contributes to planning mobile Internet service and developing a mobile device for mobile Internet service. To respond and link methods to practical research purposes, these studies have adopted a longitudinal mixed method. A focus group interview using NVivo 9 explores consumers’ perceptions, comparisons to stationary Internet, and dimensions of the quality of mobile Internet service. A diary study explores different usage patterns of mobile Internet compared to stationary Internet. An online survey in 2007 verified individual consumers’ preferences for each category. An online survey conducted in 2010 detected changes in consumer preferences and investigated the relationship between networks and mobile devices.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 선행 연구와 가설
• Ⅲ. 방법론
• Ⅳ. 결과
• Ⅴ. 보충 연구 (2010년)
• Ⅵ. 토의 및 결론
• 참고문헌

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