“Your Weight Is Whose Problem?” = A Content Analysis of News Frames on Obesity-Related Coverage

국문 초록 (Abstract)

본 연구는 프레이밍 이론을 기반으로 미국의 주요 신문 매체와 방송 매체에 나타난 비만 관련 보도를 비교 분석하였다. 비만이 누구의 탓인지를 보도하는 인과적 프레임을 중심으로 매체의 유형, 뉴스 정보원, 뉴스의 소주제, 사건중심 및 주제중심 프레임 등이 분석되었다. 연구의 결과는 이러한 변인들 사이의 유의한 관계를 발견하였다. 특히, 두 매체가 공통적으로 비만의 책임을 개인의 탓으로 돌리는 경향이 관찰되었지만 구체적으로 신문 매체는 사회 및 환경의 책임을 지적하는 체계의 프레임을 더 자주 사용한 반면에, 방송 매체는 개인의 책임을 지적하는 내용이 보다 빈번하였음을 알 수 있었다. 보건 커뮤니케이션PR 및 저널리즘의 질적 향상을 위해 본 연구는 체계 프레임, 다양한 정보원, 주제 중심적 프레임 등을 다양한 비만 관련 보도에서 적극적으로 활용하기를 제언하였다.

다국어 초록 (Multilingual Abstract)

This study compared the print news and television news coverage of obesity based on framing theory. Results showed an association between media type and news framing of obesity-related issues. Television news used individualizing frames more frequently than did print news, while print news used systematic frames more frequently than did television news. Results also showed a significant relationship between the use of causal frames and news factors such as news sources and dominant news topics.

목차 (Table of Contents)

• 1. Introduction
• 2. Literature Review
• 3. Method
• 4. Results
• 5. Discussion
• 〈References〉
• Abstract

참고문헌 (Reference)

1 Sobal, J., "Weighty Issues: Fatness and Thinness as Social Problems" Aldine de Gruyter, New York Press 1999

2 Matei, S.A., "Watts, the 1965 Los Angeles riots, and the communicative construction of the fear epicenter of Los Angeles" 72 (72): 301-323, 2005

3 Vishwanath, A., "Using frames to influence consumer willingness to pay for the patient health record: A randomized experiment" 24 : 473-482, 2009

4 Durrant, R., "Tobacco in the news: an analysis of newspaper coverage of tobacco issues in Australia, 2001" 12 (12): 75-81, 2003

5 Gitlin, T., "The whole world is watching: Mass media in the making & unmaking of the New Left" University of California Press 1980

6 Shah, D. V., "The interplay of news frames on cognitive complexity" 30 (30): 102-120, 2004

7 Coleman, R., "The effects of news stories that put crime and violence into context: Testing the public health model of reporting" 7 : 401-425, 2002

8 Scheufele, D. A., "September 11 News Coverage, Public Opinion, and Support for Civil Liberties" 8 (8): 197-218, 2005

9 Ludwig, D. S., "Programming obesity in childhood" 363 : 226-227, 2004

10 Kennedy, G.E., "Print media coverage of research on passive smoking" 8 (8): 254-260, 1999

11 Magzamen, S., "Print media coverage of California’s smoke-free bar law" 10 : 154-160, 2001

12 Centers for Disease Control and Prevention (CDC), "Overweight and obesity"

13 Mello, M. M., "Obesity – the new frontier of public health law" 354 : 2601-2610, 2006

14 Seiders, K., "Obesity and the role of food marketing: A policy analysis of issues and remedies" 23 (23): 2004

15 Dorfman, L., "More than a message: Framing public health advocacy to change corporate practices" 32 (32): 320-336, 2005

16 Shoemaker, P.J., "Mediating the Message: Theories of Influences on Mass Media Content" Longman 1996

17 Cho, J., "Media, Terrorism, and Emotionality: Emotional Differences in Media Context and Public Reactions to the September 11th Terrorist Attacks" 47 (47): 309-327, 2003

18 Druckman, J., "Media matter: How newspapers and television news cover campaigns and influence voters" 22 : 463-481, 2005

19 Joerg, M., "Media frames and political judgments: Exploring the boundaries of framing effects in a two-wave panel study" 8 (8): 101-128, 2008

20 Wallach, L., "Media advocacy and public health: Power for prevention" SAGE 1993

21 Tuchman, G., "Making news: A study in the construction of reality" Free Press 1978

22 Vinson, C. Danielle, "Local Media Coverage of Congress and Its Members: Through Local Eyes" Hampton Press 2003

23 Iyengar, S., "Is anyone responsible? How television frames political issues" University of Chicago Press 1991

24 Entman, R. M., "Framing: Toward clarification of a fractured paradigm" 43 (43): 51-58, 1993

25 Lawrence, R., "Framing obesity. The evolution of news discourse on a public health issue" 9 (9): 56-75, 2004

26 Semetko, H.A., "Framing European politics: A content analysis of press and television news" 50 (50): 93-109, 2000

27 Saguy, A., "Fat Devils and Moral Panics: News Reporting on Obesity Science" 2005

28 Sallis, J.F., "Ecologicalmodels. in: Health behavior and health education: Theory, research and practice (2nd ed.)" Jossey-Bass 403-424, 1997

29 Bubela, M., "Do the print media “hype” genetic research? A comparison of newspaper stories and peer-reviewed research papers" 170 (170): 1399-1407, 2004

30 Eveland, W. P., "Connecting news media use with gaps in knowledge and participation" 17 : 215-237, 2000

31 Major, L. H., "Break it to me harshly: The effects of intersecting news frames in lung cancer and obesity coverage" 14 (14): 174-188, 2009

32 Kline, K. N., "A decade of research on health content in the media: The focus on health challenges and sociocultural context and attendant informational and ideological problems" 11 (11): 43-59, 2006

33 Davidson, A., "A content analysis of sexually transmitted diseases in the print news media" 9 : 111-117, 2004