호텔기업의 환경친화적 객실서비스 요인이 고객만족과 신뢰 및 재방문 의도에 미치는 영향 = 국내 특급호텔을 중심으로

다국어 초록 (Multilingual Abstract)

The environmental Management issues of hotel Business field, one of the Service industries is becoming increasingly important with the importance of the service sector and high interest in environmental issues. The purpose of this study is to offer the direction of successful eco-friendly management strategy with identification of the factor of eco-friendly hotel services and practical analysis of the regression model of guest``s satisfaction, trust and revisiting intention. The results are summarized as follows: First of all, The factor of Eco-friendly room``s services which is including the recycling products, saving water and power, energy saving systems, eco-friendly room management followed affect on the guest``s satisfaction and the trust, and satisfaction of eco-friendly room`s factor affect on the trust. In addition, the satisfaction and trust is also have positive effects on the revisiting intention. This paper presents the findings from an extensive research on long-term green marketing in respect to eco-friendly service for guest satisfaction, trust, and patronage intentions.