The Effects of Brand Prestige on Status Value, Well-Being Perception, Brand Identification, and Willingness to Pay A Price Premium in The Hotel Industry = The Moderating Role of Materialism

목차 (Table of Contents)

• Abstract
• Ⅰ. Introduction
• Ⅱ. Literature Review
• Ⅲ. Hypotheses Development
• Ⅳ. Methodology
• Ⅴ. Data Analysis
• Ⅵ. Discussions and Implications
• Ⅶ. Limitations
• References

참고문헌 (Reference)

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