여행사의 경쟁우위전략이 경영성과에 미치는 영향 연구 = Effect of Travel Agency's Competition Predominance Strategy on Management Performances

다국어 초록 (Multilingual Abstract)

This study is to define and grasp of cost competition strategy and differentiation strategy that establish cost leadership and differentiation advantage. This cost leadership and competitive advantage through differentiation advantage involve business strategies that can improve travel agency’s management skills. Presented hypotheses involve that competition strategies will influence on the various factors including growth, employee attitudes and customer satisfaction positively. Author, through the self-administered questionnaire survey and relevant statistical test, suggest six implications including enhancement of morale of employee in the company, efficient merchandise management system (intranet system) and cost leadership on the part of travel agencies.핵심용어(Key words):경쟁우위전략(Competition predominance strategy), 경영성과(Management result),비용차별화우위(Cost differentiation advantage)

참고문헌 (Reference)

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