Setting the Record Straight = An Exploration of the Effectiveness of Corrective Messages in a Political Context

국문 초록 (Abstract)

본 연구는 부정어를 포함한 복잡문 형식의 문장을 처리할 때, 부정어를 완전하게 처리하지 않는다는 인뉴엔도 효과 이론에 근거하여 사실이 아닌 부정적 보도가 정치인 후보 평가에 미치는 영향 그리고 그에 관한 정정보도가 정치인 후보 평가에 미치는 영향을 살펴보았다. 특히, 세 가지 다른 정정 보도문의 형식(부정 否定, 긍정적 확인, 스키마 없는 확인) 그리고 대상 정치인에 대한 초기태도가 정정보도로 인한 태도수정의 정도에 미치는 영향을 실험연구를 통해 살펴보았다(N＝199).가상적 선거상황을 제시하고 특정 후보에 대한 초기태도, 부정적 보도 후의 태도, 정정보도 후의 태도를 반복적으로 측정하였다. 연구 결과, 긍정적 초기 태도를 가진 참여자의 경우 부정적 보도로 인한 부정적 태도 변화는 정정보도에 의해 완전히 회복되지 않았다. 반면 부정적 또는 중립적 초기 태도를 가지고 있던 참여자의 경우, 부정적 보도로 인한 부정적 태도 변화가 정정보도에 의해 회복되었다. 정정보도 형식에 따른 태도 변화의 차이는 발견되지 않았다. 정정보도의 효과와 관련된 이론들에 대한 함의와 실제적 함의가 논의되었다.

다국어 초록 (Multilingual Abstract)

Based on theories of innuendo effects, the effect of false scandal information about politicians and the effect of different types of corrective messages (negation vs. simple affirmation vs. schema-free affirmation) on candidate evaluation were investigated. Initial preference about the politicians was modeled as the moderating variable. An experimental study (N=199), using a hypothetical election situation, found that (a) participants with positive initial preference about a candidate did not fully correct the damaged reputation of the target; (b) participants with either negative or neutral initial preference about a candidate corrected the damaged reputation of the target. Three different types of corrective messages did not render a difference in the amount of correction by corrective messages. Theoretical and practical implications of the findings were discussed.

목차 (Table of Contents)

• 1. Introduction
• 2. Method
• 3. Results
• 4. Conclusion and Discussion
• 참고문헌
• 국문초록

참고문헌 (Reference)

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