EBusiness essentials : technology and network requirements for mobile and online markets

목차 (Table of Contents)

• CONTENTS
• Dedication = ⅸ
• Preface = xi
• About the Authors = xiv
• Acknowledgements = xv
• 1 Electronic Trade = 1
• 1.1 What is eBusiness? = 2
• 1.2 The Whistle-stop Tour = 4
• 1.3 Who should be Interested? = 10
• 1.4 Are we Ready? = 12
• 1.5 About this Book = 14
• 1.6 Summary = 15
• Further Reading = 16
• 2 The Electronic Marketplace = 17
• 2.1 What is an Electronic Market? = 18
• 2.2 Trading Models : Markets, Guilds and Auctions = 21
• 2.3 Seller-driven, Buyer-driven and OpenMarkets = 24
• 2.4 Cottage Industries and Global Markets = 31
• 2.5 What are the Roles of the Players? = 33
• 2.6 Culture, Trust and Logistics = 34
• 2.7 Summary = 37
• Reference = 38
• Further Reading = 38
• 3 The Electronic Shop = 39
• 3.1 Catalogues = 40
• 3.2 Different Scales of Catalogue = 40
• 3.3 Low-end DIY Catalogues = 41
• 3.4 Low-end Commercial Catalogues = 42
• 3.5 High-end Catalogues = 43
• 3.6 Buyers and Sellers = 45
• 3.7 Retail versus Wholesale = 46
• 3.8 Many-to-Many Markets = 46
• 3.9 Market Mediation = 48
• 3.10 Fulfilment = 49
• 3.11 Off-the-shelf Commerce Platforms = 51
• 3.12 Agents = 53
• 3.13 Summary = 55
• Reference = 56
• 4 Payments, Credit and Invoicing = 57
• 4.1 Some Definitions = 58
• 4.2 Payments Trends = 58
• 4.3 Main Industry Players = 60
• 4.4 Credit and Debit Card Payments = 61
• 4.5 Electronic Cash = 68
• 4.6 Credit Accounts = 71
• 4.7 Electronic Cheques = 74
• 4.8 SET in Detail = 75
• 4.9 Payments, Micropayments and Nanopayments = 82
• 4.10 Electronic Funds Transfer = 84
• 4.11 Security and Protection for New Financial Products and Services = 91
• 4.12 How not to become a Bank or Credit Company = 92
• 4.13 Electronic Banking = 93
• 4.14 Standardisation = 93
• 4.15 Summary = 95
• Further Information = 96
• 5 Trust and Security = 97
• 5.1 Privacy and Encryption = 98
• 5.2 Digital Signatures = 104
• 5.3 Trust = 106
• 5.4 Smart Cards = 110
• 5.5 Security Good Practice = 111
• 5.6 Public Key Infrastructures(PKI) = 112
• 5.7 Summary = 114
• Further Reading = 114
• 6 Integration = 115
• 6.1 Definitions = 116
• 6.2 Integration Principles = 117
• 6.3 Planning Integration = 118
• 6.4 Batch-oriented Integration = 121
• 6.5 Real-time Integration = 124
• 6.6 Integration Tactics = 128
• 6.7 Integration Strategies = 130
• 6.8 The Front End = 132
• 6.9 Summary = 135
• References = 136
• Further Reading = 136
• 7 Supply Chain = 137
• 7.1 EDI : how it works, why it isn't enough = 138
• 7.2 Workflow = 141
• 7.3 Direct and Indirect Goods = 145
• 7.4 Non-credit Card Payment Systems = 147
• 7.5 Multiple Suppliers = 148
• 7.6 Case Study - Commerce-1 = 150
• 7.7 Intranets, Extranets and COINs = 152
• 7.8 Legacy Suppliers = 153
• 7.9 XML = 154
• 7.10 Summary = 160
• Further Reading = 161
• 8 Setting Up... Shop = 163
• 8.1 Ready, Steady Shop = 163
• 8.2 Where you Get your Stuff = 169
• 8.3 Shopfitting = 170
• 8.4 Checklist = 173
• 8.5 Summary = 175
• Further Reading = 175
• 9 Putting the 'e' into your business = 177
• 9.1 Introduction = 177
• 9.2 eBusiness Service Providers = 178
• 9.3 Customer Perspective = 184
• 9.4 The Networked Economy = 188
• 9.5 Principles of eBusiness Strategy = 189
• 9.6 Summary = 194
• References = 194
• 10 Underlying Technologies and Standards = 195
• 10.1 Access Devices = 196
• 10.2 Smart Cards = 199
• 10.3 Internet Technology = 205
• 10.4 Data Networks = 214
• 10.5 Mobility = 223
• 10.6 Electronic Cash Standards = 225
• 10.7 Markup Languages = 227
• 10.8 Objects and Middleware = 232
• 10.9 Alliances and Initiatives = 249
• 10.10 Summary = 251
• References = 252
• 11 mBusiness = 255
• 11.1 Anytime, Anyhow, Anywhere = 255
• 11.2 The mBusiness Network = 258
• 11.3 The Network and Service Providers View = 267
• 11.4 Mobile Data Standards = 269
• 11.5 Evolution-UMTS, INT2000 and Third Generation = 271
• 11.6 The Local End = 272
• 11.7 Summary = 275
• References = 275
• 12 Who is Going to Make Money out of All of this and How? = 277
• 12.1 New Dog, New Tricks = 278
• 12.2 From Competition to Co-operation = 279
• 12.3 Power to the People = 281
• 12.4 Advertising = 283
• 12.5 Trust Me, I'm a Trader = 284
• 12.6 Paradise Lost = 285
• 12.7 Atlast-1984 = 286
• 12.8 Summary = 287
• References = 287
• Appendix 1 Case Studies = 289
• A1.1 Case Study 1-Federal Express = 289
• A1.2 Case Study 2-Cisco Systems = 292
• A1.3 Summary = 294
• Further Reading = 294
• Appendix 2 The Gods of Technology = 295
• A2.1 Exploring Olympus = 296
• A2.2 The Gods in Action = 298
• A2.3 Finding your God = 302
• A2.4 Following a False God = 305
• A2.5 Summary = 306
• Reference = 307
• Further Reading = 307
• Appendix 3 Glossary = 309
• Bibliography = 331
• Index = 333