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    Handbook of marketing and society

    한글로보기

    https://www.riss.kr/link?id=M7984903

    • 저자
    • 발행사항

      Thousand Oaks, Calif.: Sage, c2001

    • 발행연도

      2001

    • 작성언어

      영어

    • 주제어
    • DDC

      658.8/02 판사항(21)

    • ISBN

      0761916261 (alk. paper)

    • 자료형태

      일반단행본

    • 발행국(도시)

      United States of America

    • 서명/저자사항

      Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors

    • 형태사항

      xxii, 543 p.: ill.; 26 cm.

    • 일반주기명

      Includes bibliographical references and index.
      The use of marketing knowledge in formulating and enforcing consumer protection policy / J. Craig Andrews -- Marketing and modern antitrust thought / Gregory T. Gundlach -- Criteria for assessing the public policy relevance of research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin -- Intersector transfer of marketing knowledge / Alan R. Andreasen -- Firm responses to consumer information policy / Christine Moorman -- How corporate marketing practices have changed in response to antitrust enforcement / Mary Jane Sheffet -- Changes in corporate practices in response to public interest advocacy and actions : the role of consumer boycotts and socially responsible consumption in promoting corporate social responsibility / N. Craig Smith -- Corporate societal marketing / Minette E. Drumwright and Patrick E. Murphy -- Advertsing and competition / Andrew V. Abela and Paul W. Farris -- The socioeconomic consequences of franchise distribution : a policy retrospective / Patrick J. Kaufmann -- Pricing strategy, competition, and consumer welfare / Joseph P. Guiltinan and Alan G. Sawyer -- Marketing and development : macromarketing perspectives / Thomas A. Klein and Robert W. Nason -- Corporate marketing effects on consumer welfare : short-term benefits but long-term costs? / Michael R. Hagerty -- The effectiveness of intellectual property laws / Alex Simonson -- Consumer response to warnings and other types of product hazard information : future public policy and research directions / David W. Stewart, Valerie S. Folkes, and Ingrid Martin -- Do food labels word[sic] : gauging the effectiveness of food labels pre- and post-NLEA / Brenda M. Derby and Alan S. Levy -- The effectiveness of environmental marketing claims : the roles of consumers, competitors, and policy makers / Robert N. Mayer, Linda A. Lewis, and Debra L. Scammon -- Insights from consumer research on the effects of deceptive advertising regulations / John E. Calfee -- The effectiveness of product safety regulation and litigation / Fred W. Morgan -- The effectiveness of self-regulated privacy protection : a review and framework for future research / George R. Milne -- Social marketing and development / Ruby Roy Dholakia and Nikhilesh Dholakia -- Theories and models in social marketing / R. Craig Lefebvre.

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    부가정보

    목차 (Table of Contents)

    • CONTENTS
    • Foreword / William L. Wilkie = ⅶ
    • Acknowledgments = xii
    • Introduction / Paul N. Bloom ; Gregory T. Gundlach = xiii
    • 1. The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy / J. Craig Andrews = 1
    • CONTENTS
    • Foreword / William L. Wilkie = ⅶ
    • Acknowledgments = xii
    • Introduction / Paul N. Bloom ; Gregory T. Gundlach = xiii
    • 1. The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy / J. Craig Andrews = 1
    • 2. Marketing and Modern Antitrust Thought / Gregory T. Gundlach = 34
    • 3. Criteria for Assessing the Public Policy Relevance of Research on the Effects of Marketing Communications / Paul N. Bloom ; Julie Edell ; Richard Staelin = 51
    • 4. Intersector Transfer of Marketing Knowledge / Alan R. Andreasen = 80
    • 5. Firm Responses to Consumer Information Policy / Christine Moorman = 105
    • 6. How Corporate Marketing Practices Have Changed in Response to Antitrust Enforcement / Mary Jane Sheffet = 131
    • 7. Changes in Corporate Practices in Response to Public Interest Advocacy and Actions : The Role of Consumer Boycotts and Socially Responsible Consumption in Promoting Corporate Social Responsibility / N. Craig Smith = 140
    • 8. Corporate Societal Marketing / Minette E. Drumwright ; Patrick E. Murphy = 162
    • 9. Advertising and Competition / Andrew V. Abela ; Paul W. Farris = 184
    • 10. The Socioeconomic Consequences of Franchise Distribution : A Policy Retrospective / Patrick J. Kaufmann = 206
    • 11. Pricing Strategy, Competition, and Consumer Welfare / Joseph P. Guiltinan ; Alan G. Sawyer = 232
    • 12. Marketing and Development : Macromarketing Perspectives / Thomas A. Klein ; Robert W. Nason = 263
    • 13. Corporate Marketing Effects on Consumer Welfare : Short-Term Benefits but Long-Term Costs? / Michael R. Hagerty = 298
    • 14. The Effectiveness of Intellectual Property Laws / Alex Simonson = 312
    • 15. Consumer Response to Warnings and Other Types of Product Hazard Information : Future Public Policy and Research Directions / David W. Stewart ; Valerie S. Folkes ; Ingrid Martin = 335
    • 16. Do Food Labels Word : Gauging the Effectivenesss of Food Labels Pre- and Post-NLEA / Brenda M. Derby ; Alan S. Levy = 372
    • 17. The Effectiveness of Environmental Marketing Claims : The Roles of Consumers, Competitors, and Policy Makers / Robert N. Mayer ; Linda A. Lewis ; Debra L. Scammon = 399
    • 18. Insights from Consumer Research on the Effects of Deceptive Advertising Regulations / John E. Calfee = 421
    • 19. The Effectiveness of Product Safety Regulation and Litigation / Fred W. Morgan = 436
    • 20. The Effectiveness of Self-Regulated Privacy Protection : A Review and Framework for Future Research / George R. Milne = 462
    • 21. Social Marketing and Development / Ruby Roy Dholakia ; Nikhilesh Dholakia = 486
    • 22. Theories and Models in Social Marketing / R. Craig Lefebvre = 506
    • Index = 519
    • About the Authors = 534
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