축제개최시기가 참여동기에 미치는 영향에 관한 연구 = 방중(放中)·방중외(放中外) 개최되는 축제를 중심으로

다국어 초록 (Multilingual Abstract)

Until now, an active progress that the inside and outside of the country`s local festival image, a motive that visitors when participated in ti, influence upon economy, a research about festival participants to targeted market and Positioning. On the other hand, the time to holding study that except divided into weekly and weekend tourist almost nothing accomplished, the comparing study about holding time is just beginning stage. So, in this study treats for a positive side of the local festival actualization, inside and out side of nations professors are preceding research about festival participation motive and through the verify analysis to `Baegryeon Festival at Muan`, `Namdo Food Festival`, then, discover the visitor`s motive, divided into on vacation of not, apply to population statics and tour attitudes. Then compare and analysis about two motives, also the motive of the festival, participates, analyze into an intention to revisiting and persuasion. We suggests that correspondence motive with improving event program, so, put this study for enhancing the competitive of local event.