한국 뮤지컬산업의 현황과 발전방안에 관한 연구 = A Study on Development Strategy of Korean Musical Industry

다국어 초록 (Multilingual Abstract)

In the study, by applying to the musical industry the four environmental evolution stages observed in the industrialization process of the culture & content industry, examines the former sector's industrialization status and offers concrete suggestions for growth and development. Structurally-speaking, there are three environmental spheres affecting the growth of the musical industry; the business environment, the market and the industrial infrastructure. Change at the level of business may include domestically-developed content, new management techniques or the creation of conglomerates or business groups, while investment promotion or market internationalization can bring positive transformations at the level of the market. Finally, fostering specialized manpower, expanding performance facilities for musicals, creating musical clusters or implementing social safety nets such as insurances for artists are some of the relevant infrastructure-related issues. The growth strategies suggested by the present study are concrete and practical thanks to its sensitivity to the interrelatedness of these different issues.
Finally, given that, aided by the popularity enjoyed of late by Korean culture in Northeast Asia, as attested to by such syndromes as "Korea Fever," Korea's musical industry disposes of a competitive edge superior to many other sectors including cutting-edge industries within the regional context, the eight detailed strategies the present study offers may provide valuable assistance for the growth of this high added-value industry with a tremendous potential to become one of the next-generation growth engines.

목차 (Table of Contents)

• 목차
• 제 1 장 서론 = 1
• 제 1 절 연구의 목적 = 1
• 제 2 장 뮤지컬산업의 특성 = 3
• 제1절 공연예술적 특성 = 3
• 1. 공연예술상품의 정의 = 4
• 2. 공연예술상품의 특성 = 5
• 제2절 경제적 특성 = 6
• 1. 수요의 특성 = 7
• 2. 가격탄력성 = 9
• 3. 소득탄력성 = 9
• 제3절 산업적 특성 = 10
• 제4절 비영리적 특성 = 12
• 제 3 장 뮤지컬산업의 현황의 위기가능성 = 14
• 제1절 뮤지컬산업의 현황 = 14
• 1. 뮤지컬의 시장 규모 = 14
• 2. 외국의 뮤지컬 사례 = 17
• 제2절 뮤지컬산업의 위기가능성 = 21
• 제 4 장 뮤지컬산업의 발전방안 = 23
• 제1절 수요의 개발 = 23
• 1. 국내시장의 확대 = 23
• 2. 해외시장의 확대 = 23
• 제2절 새로운 경영기법의 도입 = 25
• 제3절 창작물의 활성화와 수익모델의 다각화 = 26
• 1. 창작물의 활성화 = 26
• 2. 수익모델의 다각화 = 26
• 제4절 투자의 활성화 = 29
• 제5절 전문인력의 양성 = 36
• 제6절 산업기반의 확충 및 지원의 효율화 = 39
• 1. 산업기반 확충 = 39
• 2. 정책 지원의 효율화 = 40
• 제 5 장 결론 = 45
• 참고문헌 = 47
• Abstract = 50