정부의 대북관계에 대한 공중의 인식과 태도 = 카메론의 Contingency 이론을 중심으로

다국어 초록 (Multilingual Abstract)

This study examined how such contingent variables as perceived South Korean presidential leadership, perceived North Korean military threats, perceived characteristics of North Korea, perceived support of political environment, are associated with Seoul citizens’ perception and attitude regarding South Korean-North Korean relations. This study surveyed 500 Seoul citizens and the hierarchical regression models were statistically significant. Discussing some highly influential variables offered practically valuable proactive public relations guidelines for presidential identity (PI) managers, public diplomacy departments, and governmental public relations practitioners.

참고문헌 (Reference)

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