This study critically reviewed the use of the questionnaire scale and developed a Face (Chemyon) Sensitivity scale, starting from the recognition that one of the important problems in the study of Korean public administration is the use of valid measu...
This study critically reviewed the use of the questionnaire scale and developed a Face (Chemyon) Sensitivity scale, starting from the recognition that one of the important problems in the study of Korean public administration is the use of valid measures and meaningful subjects. Recognizing such research issues, this study developed the Face Sensitivity scale by clarifying the concept of chemyon, and developing questionnaire items, factor analysis, and test of model fit as well as construct validity. Thus, 17 questionnaire items were confirmed to construct a good measurement model. They were grouped into 6 factors and further categorized into two second-order latent variables: face consciousness and emotional state due to losing face. We expect the use of this scale shall motivate the study of various subjects related to face, including organizational effectiveness, leadership, communication, and negotiation.