대형유통업체의 우월적 구매력에 대한 공정거래법상 판단기준 개선방안 = Improvement of the Monopoly Regulation and Fair Trade Act Standard for Determining Buyer Power of Large Scale Retailers

다국어 초록 (Multilingual Abstract)

As retail sector grows, large scale retailers have acquired buyer power that enables them to impose restrictions on suppliers or to change agreed contractual terms. By exercising buyer power, large scale retailers can extract supranormal economic benefits from suppliers.
Buyer power includes monopsony power, oligopsony power and even superior bargaining power that does not amount to the level of market power. Bargaining power means the power stemming from superior transactional position of large scale retailer in relation to the supplier. So it is necessary to distinguish the buyer power of retailer which has market power in the traditional antitrust sense from the buyer power of retailer which has superior transactional position but not dominant position.
To reduce false-positive error regulating unfair trading practices of large scale retailer and to justify regulation, it is necessary to clarify criteria for superior transactional position. Superior transactional position should be determined not by the formal factors such as size or overall capability of a business, but by the degree of economic dependence. And the degree of economic dependence should be considered possibility moving other buyer (whether or not the alternative measures) from a supplier side.

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