Television is a major agent of socialization for children and adolescents. It is well documented in the mass communication literature that television influences the way young people view and behave in their social world. However, exposure to televised...
Television is a major agent of socialization for children and adolescents. It is well documented in the mass communication literature that television influences the way young people view and behave in their social world. However, exposure to televised sports has been somewhat dismissed as a significant socializing force by parents and teachers as well as socialization researchers. Television is largely responsible for increasing commercialization and institutionalization of sports. The rise of massive spectator sports via television is often blamed for altering the nature of sports.
From a political socialization perspective, the present study examines the impact of televised sports events on children's development of socio-political values. Sports programs might not be overtly political, but they implicitly present realities of law and order, fairness, power and authority. If we take a broader view of what is political, the values sports transmits are political values. Specific values and beliefs with which the present study is concerned are compattiveness, need-achievement, aggression, patriotism, democratic beliefs, authritarianism, morality, and the acceptance of violence.
A sample survey was conducted in October, 1985 to test the hypothetical relationship between exposure to televised sports events and children's development of those social and political values. The subjects, 319 5th graders in 2 primary schools and 501 2nd graders in 2 secondary schools in Seoul, were selected by cluster sampling procedures. Self-administered questionnaires covering the respondent's interest in sports, their media use pattern, their behavioral and affective involvement in sports and their value orientations were filled out by the respondents in class.
The analysis of the data shows that television is the most important source of information on various sports. However, their dependency on television as a source of information seems to decrease as they increasingly find their peer and newspaper as alternative sources of information.
The analysis of the relationships between exposure o televised sports and their value orientations is somewhat disappointing. Although exposure to televised sports was the best predictor of levels of patriotism, morality and competitiveness, none of sports socialization variables including exposure to televised sports events significantly explained the variance of negative value orientations such as authoritarianism and sexism. Those negative value orientation variables were largely explained by such demographic factors as sex, grade levels, and family's socio-economic status.