스포츠 소비와 여가몰입경험의 관계

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the relationships between sports consumption behavior and experience of leisure as flow. Data collected through a questionnaire designed for this study consist of fixed-alternative choice response to items constructed to represent the operational definition for each variable. Subjects of this study were 476 male and 463 female for a total of 939 university students who lived in Pusan. The data was analyzed through multiple regression. The findings obtained from this study were followings. First, Degree of sport participation has most strong effects on the experience of leisure as flow, followed by watching of sports on televison. Second, Consumption behavior of sports has more effects unification of thinking and behavior. entirely devotion to the leisure activities, Lack of perception to concepts of time and space than sports consumption behavior of mass media. Third, Watching of sports on televison in the sports consumption behavior is the most effects on the experience of leisure as flow. Fourth, Degree of sport participation in sports consumption behavior is the most effects on the experience of leisure as flow.