EXR그룹의 지속 성장 및 혁신 고찰: 탐색적 사례 연구 = A Study on the Sustainable Growth and Innovation of EXR Corporations: An Exploratory Case Study

다국어 초록 (Multilingual Abstract)

The main objective of this study is to investigate the determinants of sustainable growth and innovation of EXR corporations. Our focus is to on how EXR group may increase the possibility of sustainable growth, emphasizing the entrepreneurial mindset, open innovation, customer relationship management, and corporate social responsibility. This study proposes key role of the success factors(entrepreneur’s opportunity realization, open innovation strategy, customer relationship management, and corporate social responsibility) in the innovation process of EXR corporations. The relationships among key success factors are theoretically constructed and proved based on extensive literature review. A case study shows how key success factor variables are functioning in real growth situation. The major key findings are as follows. First, results of case study revealed that entrepreneurial intent had a close relationship with business opportunity. Second, firm``s open innovation strategy based on core competencies acquisition can enhance between brand extension and performance. Third, customer relationship management and corporate social responsibility activities have positive influences the credibility of the company and brand. Overall, this study extends the current research area on key critical roles in the innovation process by exploring these importances in fashion industry firm to a newly emerging business context.

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