제주도 관광이벤트의 활성화에 관한 연구 = A Study On The Activating Cheju's Tourism Events

다국어 초록 (Multilingual Abstract)

The purpose of this study identifies the activation of Cheju's tourism events. Tourism events are being viewed as an integral part tourism development. Typical goals of tourism events are to create a favorable image for destination, to effect of community economy, to overcome of tourism off - season, to develop tourism facilities, to foster community identity, to promote international relations which attract foreign visitors, and to enhance the cultual tradition of community.
This paper identifies : 1) to develop various material of events, 2) to make efficient events tourism planning, 3) to make comprehensive, systematic development of events, 4) to set up tourism event organization, 5) to be linked with tourism package product, 6) the support and participation of the host community, 7) to make tourism events calender, 8) to highlight events marketing and public relations, Finally to build up effective evaluation method.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 관광이벤트의 이론적 고찰
• 1. 관광이벤트의 개념
• 2. 관광이벤트의 효과
• Ⅲ. 외국의 관광이벤트 사례
• Ⅳ. 제주도 관광이벤트의 활성화 방안 및 모형 개발
• 1. 현황 및 문제점
• 2. 활성화 방안
• 3. 제주도 관광이벤트의 모형 개발
• Ⅴ. 결론
• 참고문헌
• Abstract