국제문화관광이벤트의 관광자원적 가치평가 = Evaluation of Tourism Resources for International Culture and Tourism Event

다국어 초록 (Multilingual Abstract)

The purpose of this study is to estimate the possibility of Kyongju Culture Expo as a international tourist destination. For this, this article presents a literature review of evaluation and responsiveness of international tourism resources and culture event. The field survey has produced responses from 400 individuals and among them, 310 were used for data analysis. The survey target was foreign visitors who went out from the site after they had finished sightseeing. For analysing, factor analysis using the principal component analysis and the linear regression analysis with OLS were used to estimate the hypotheses. In final, the tourist value have long been considered an important variable for market segmentation. Single value may be grouped on the basis of their importance rating into higher order value domain, and the differential weighting of these domains represents a degree of tourist's value. Evaluation of tourism resource serve to maintain tourist's satisfaction and consistent behaviour in those situation where one or more value may be in conflict.

참고문헌 (Reference)

1 "한국의 지역축제" 13-417, 1996

2 "민속학자의 교양여행 전통과 문화관광" 안동대 민속학연구소 10 : 2000

3 "문화관광축제 활성화를 위한 가치평가 모형 정립 퍼지논리 적용" 19 (19): 75-96, 2004

4 "문화관광의 대중화를 통한 공간의 사회적 구성에 관한 연구 강진해남지역을 사례로" 서울대대학원 사회교육학과 2000

5 "메가이벤트 외래관광객의 여관숙박시설 이용만족도에 관한 연구" 29 (29): 277-296, 2005

6 "도자기 엑스포 행사장별 포지셔닝분석 및 시사점에 관한 연구" 26 (26): 203-217, 2002

7 "관광투자 경제성 평가를 위한 퍼지NPV 모형적용에 관한 연구" 19 (19): 147-161, 2005

8 "경주세계문화엑스포의 관광영향도 평가 및 비교분석" 13 (13): 23-41, 2001

9 "Why travel to the FIFA world cup ? Effects of motives background interest and constraints" 25 (25): 695-707, 2004

10 "Tourists appreciation of maori culture in New Zealand" 25 (25): 1-15, 2004

11 "Tourism destination competitiveness a quantitative approach" 25 (25): 777-788, 2004

12 "The role of the transport system in destination development" 21 (21): 43-52, 2000

13 "The impact of national culture on the transfer of Best practice operations management" 25 (25): 45-60, 2004

14 "The effect of family related and nature related recreation among hispanic americans" 30 : 47-63, 1997

15 "The destination product and Its impact on traveller perception" 21 (21): 43-52, 2000

16 "The Significance of festival to rural economics estimating the economic impacts of Scottish Highland Games in North Carolina" 41 (41): 421-427, 2003

17 "The Price competitiveness of travel and tourism a comparison of 19 destinations" 21 (21): 9-22, 2000

18 "The Competitive destination" 21 (21): 1-7, 2000

19 "Segmentation of festival motivation by nationality and satisfation" 25 (25): 61-70, 2004

20 "Perceived impacts of festival and special events by organizers an extension and validation" 25 (25): 171-181, 2004

21 "Multi faceted tourist travel decisions A constraint based conceptual framework to describe tourists’s quential choices of travel components" 19 : 313-320, 1998

22 "Marketing the competitiveness destination of the future" 21 (21): 97-116, 2000

23 "Local festivals and tourism promotion The role of public assistance and visitor expenditure" 41 (41): 385-392, 2003

24 "Integrated guality management for tourist destinations A europe perspective on achieving competitiveness" 21 (21): 79-88, 2000

25 "Global and local interactions in tourism" 30 (30): 287-306, 2003

26 "Factors influencing destination image" 31 (31): 657-681, 2004

27 "Enviromental management of tourist destination" 21 (21): 65-78, 2000

28 "Cultural tourism the state and day of the dead" 31 (31): 878-879, 2004

29 "Cultural politics and contested place identity" 31 (31): 640-656, 2004

30 "Cultural Cultural The partnership between tourism and cultural heritage management" 30 (30): 508-509, 2003

31 "Cross cultural research Are researchers better served by knowing respondents country of birth residence or citizenship?" 42 (42): 186-190, 2003

32 "Attracting japanese tourists into the hinterland Implication for rural development and planning" 20 (20): 487-499, 1999

33 "A model of demand for international tourism" 30 (30): 31-49, 2003

34 "A comparison of surrey methods to estimate visitor expenditure" 222 (222): 473-479, 2001

35 "A comparative study of caucasian and asian visitors to a cultural Expo in an asian setting" 21 (21): 169-176, 2000

36 "2003년 경주세계문화엑스포평가보고서" 2004