관광지로서의 영화촬영지에서 Push-Pull 동기모형의 유효성

다국어 초록 (Multilingual Abstract)

  The current study investigates the influence of motivational push - pull factors on the touristic experience in the movie shooting location in Hap-cheon. Applying the Push-Pull motivation model suggested by Dann and Crompton, the study compares and contrasts the effect of each factor on the tourist‘s satisfaction. Further, as one of the key variables explaining tourist loyalty toward a tourism destination, satisfaction is tested to examine its influence on revisit intention and the intention to recommend to others.
  The empirical result suggests that overall, the push factors, including seeking knowledge and cultural experience, are potentially powerful variables in explaining the level of a visitor"s satisfaction in the destination. Among the findings that imply some practical marketing implications for those who seek the market opportunities in a similar setting, tourist satisfaction is a very important factor affecting attitudinal visitor loyalty. Some useful marketing implications are also presented.