This study investigates tourists' shopping behaviors in escorted shopping tours in Australia. For the data collection, a survey was administered using 200 Korean tourists returning to Korea after traveling Australia. SPSS 10.0 was employed for the ana...
This study investigates tourists' shopping behaviors in escorted shopping tours in Australia. For the data collection, a survey was administered using 200 Korean tourists returning to Korea after traveling Australia. SPSS 10.0 was employed for the analysis of the data and it consisted of frequency analysis and one-way ANOVA. The findings show that there are three main factors that affect tourists' shopping behaviors: 1) system of travel agencies and their competition, 2) induced and forced purchase by tour guides and/or salespeople, 3) needs of presents on the part of tourists. Furthermore, it was found that purchase of presents was of greater importance to honeymoon tourists than to the other general tourists. This result implicates that further investigation on how culture of giving presents can affect the shopping behaviors is necessary.