RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      해외여행 에스코트투어 참가자의 구매 행동특성 = Characteristics of Shopping Behaviors in Escorted Tours

      한글로보기

      https://www.riss.kr/link?id=A77056717

      • 0

        상세조회
      • 0

        다운로드
      서지정보 열기
      • 내보내기
      • 내책장담기
      • 공유하기
      • 오류접수

      부가정보

      다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

      This study investigates tourists' shopping behaviors in escorted shopping tours in Australia. For the data collection, a survey was administered using 200 Korean tourists returning to Korea after traveling Australia. SPSS 10.0 was employed for the analysis of the data and it consisted of frequency analysis and one-way ANOVA. The findings show that there are three main factors that affect tourists' shopping behaviors: 1) system of travel agencies and their competition, 2) induced and forced purchase by tour guides and/or salespeople, 3) needs of presents on the part of tourists. Furthermore, it was found that purchase of presents was of greater importance to honeymoon tourists than to the other general tourists. This result implicates that further investigation on how culture of giving presents can affect the shopping behaviors is necessary.
      번역하기

      This study investigates tourists' shopping behaviors in escorted shopping tours in Australia. For the data collection, a survey was administered using 200 Korean tourists returning to Korea after traveling Australia. SPSS 10.0 was employed for the ana...

      This study investigates tourists' shopping behaviors in escorted shopping tours in Australia. For the data collection, a survey was administered using 200 Korean tourists returning to Korea after traveling Australia. SPSS 10.0 was employed for the analysis of the data and it consisted of frequency analysis and one-way ANOVA. The findings show that there are three main factors that affect tourists' shopping behaviors: 1) system of travel agencies and their competition, 2) induced and forced purchase by tour guides and/or salespeople, 3) needs of presents on the part of tourists. Furthermore, it was found that purchase of presents was of greater importance to honeymoon tourists than to the other general tourists. This result implicates that further investigation on how culture of giving presents can affect the shopping behaviors is necessary.

      더보기

      목차 (Table of Contents)

      • Ⅰ. 서론
      • Ⅱ. 이론적 고찰
      • Ⅲ. 연구조사 설계
      • Ⅳ. 결론 및 시사점
      • 참고문헌
      • Ⅰ. 서론
      • Ⅱ. 이론적 고찰
      • Ⅲ. 연구조사 설계
      • Ⅳ. 결론 및 시사점
      • 참고문헌
      • ABSTRACT
      더보기

      동일학술지(권/호) 다른 논문

      동일학술지 더보기

      더보기

      분석정보

      View

      상세정보조회

      0

      Usage

      원문다운로드

      0

      대출신청

      0

      복사신청

      0

      EDDS신청

      0

      동일 주제 내 활용도 TOP

      더보기

      주제

      연도별 연구동향

      연도별 활용동향

      연관논문

      연구자 네트워크맵

      공동연구자 (7)

      유사연구자 (20) 활용도상위20명

      이 자료와 함께 이용한 RISS 자료

      나만을 위한 추천자료

      해외이동버튼