Strategic marketing management cases and applications

목차 (Table of Contents)

• CONTENTS
• PART 1 STRATEGIC MANAGEMENT
• 1 GAINING MARKETING ADVANTAGE = 3
• Analyzing the Strategic Situation = 5
• Strategic Forces = 5
• Determining the Situational Advantage = 7
• Market Development = 9
• Market Domination = 9
• Differential Advantage = 10
• Market Selectivity = 10
• No Advantage = 11
• Developing the Situational Profile = 13
• Examining Strategic Objectives and Strategy Alternatives = 13
• Strategic Objectives = 13
• Identifying the Strategic Alternatives = 14
• Moving form Strategy to Action = 17
• Determining Strategic Fit = 17
• Strategy Selection Criteria = 19
• Strategy Selection = 20
• Marketing Strategy and Business Performance = 22
• Strategy Selection and Performance = 22
• Implementation Issues = 24
• Environmental Vulnerability = 25
• 2 FINANCIAL ANALYSIS FOR MARKETING DECISIONS = 26
• Analysis Activities = 26
• Unit of Financial Analysis = 28
• Sales and Cost Information = 29
• Evaluating financial Performance = 30
• Some fundamentals = 30
• Basic Financial Reports = 34
• Key Financial Ratios = 35
• Financial Analysis Model = 39
• Productivity Measures = 39
• Financial Planning = 41
• Important financial Analysis Issues = 46
• Selecting Performance Criteria = 46
• Marketing's Influence on Financial Performance = 47
• Eliminating Information Gaps = 48
• Impact of Inflation = 49
• Time Value of Money = 50
• Spreadsheet Analysis - Using Personal Computers = 50
• Spreadsheet Capabilities = 51
• How Spreadsheet Analysis Is Set Up = 51
• Using the Spreadsheet in Case Analysis = 52
• Concluding Note = 53
• 3 GUIDE TO CASE ANALYSIS = 54
• Why Cases? = 54
• The Case Method of Instruction = 56
• Your Responsibilities = 56
• A Guide to Case Analysis = 57
• Step 1 : Situation Audit = 58
• Step 2 : Problem / Decision Statement = 60
• Step 3 : Identification of Alternatives = 62
• Step 4 : Critical Issues = 63
• Step 5 : Analysis = 64
• Step 6 : Recommendations = 66
• Appendix An Outline for Case Analysis = 68
• PART 2 COORDINATING BUSINESS AND MARKETING STRATEGIES
• CASES
• 2-1 Rockingham Memorial Hospital = 86
• 2-2 World View Travel Agency, Inc. = 95
• 2-3 MacTec Control AB = 105
• 2-4 Kinder-Care Learning Centers, Inc. = 113
• 2-5 Marion Laboratories, Inc. = 125
• 2-6 The Simons Lumber Company = 148
• 2-7 Webber manufacturing Company, Inc.(A) = 161
• 2-8 Rogers, Nagel, Langhart(RNL PC), Architects and Planners = 182
• APPLICATIONS
• 2-9 Kimberly - Clark Corp. = 200
• 2-10 Daimler - Benz AG = 205
• 2-11 Fisher - Price Toys = 208
• 2-12 Campbell Soup Company = 210
• 2-13 Pier 1 Imports, Inc. = 216
• PART 3 TARGET MARKET STRATEGY
• CASES
• 3-1 TenderCare Disposable Diapers = 230
• 3-2 The Michigan League = 240
• 3-3 Sungold Cabinets = 250
• 3-4 Algonquin Power and Light Company(A) = 260
• 3-5 Freeman Roller Rink = 269
• 3-6 Kellogg Rally Cereal = 276
• APPLICATIONS
• 3-7 Keithley Instruments = 284
• 3-8 Whittle Communications L. P. = 288
• 3-9 Toyota Lexus = 292
• 3-10 Marriott Corp. = 296
• 3-11 Morning Treat Coffee Bags = 301
• PART 4 MARKETING PROGRAM POSITIONING STRATEGY
• CASES
• 4-1 Zayre Corporation(B) = 315
• 4-2 Seanav Corporation = 340
• 4-3 Frank W. Horner Ltd. = 354
• 4-4 Norsk Kjem A／S = 370
• 4-5 Screen Print Display Advertising Limited = 378
• 4-6 Nebon Medical Products, Incorporated = 393
• 4-7 Newell Furniture Company = 400
• 4-8 Airwick Industries : Carpet Fresh = 408
• 4-9 S. C. Johnson and Son, Ltd. = 428
• 4-10 J. W. Thornton Ltd. = 444
• APPLICATIONS
• 4-11 Holly Farms Corp. = 462
• 4-12 Apex Chemical company = 464
• 4-13 Tandy Corp. = 468
• 4-14 Apple Computer Inc. = 469
• 4-15 Supersonic Stereo, Inc. = 476
• PART 5 DEVELOPING MARKETING PLANS
• CASES
• 5-1 Coastal plastics Company = 492
• 5-2 The Needlework Company(A) = 504
• 5-3 Bavaria Manufacturing International = 516
• 5-4 Cantel Inc. = 536
• 5-5 Thompson Respiration Products, Inc. = 554
• 5-6 Rosemount, Inc. = 567
• 5-7 Paper Mate = 580
• 5-8 Robinson Chemical Company = 591
• APPLICATIONS
• 5-9 L'Oreal = 610
• 5-10 Color Tile, Inc. = 613
• 5-11 MADD = 617
• 5-12 Nixdorf Computer AG = 620
• 5-13 Minute Maid Orange Juice = 623
• PART 6 ORGANIZING, IMPLEMENTING AND CONTROLLING MARKETING STRATEGY
• CASES
• 6-1 Donaldson Company, Inc. = 632
• 6-2 American Safety Razor Company = 647
• 6-3 Robert N. Maxwell Memorial Community Hospital = 656
• 6-4 Aurora Lotion = 664
• 6-5 Parke - Davis Professional Health Group = 677
• 6-6 The Gillette Company - Safety Razor Division = 697
• APPLICTIONS
• 6-7 Pratt & Whitney = 718
• 6-8 Winkleman Manufacturing Company = 722
• 6-9 Time Unlimited, Inc. = 726
• 6-10 Toys "R" Us, Inc. = 730
• 6-11 The Limited Inc. = 734
• Index of Cases and Applications = 741