외식산업 키오스크가 계획행동이론과 자기결정이론 및행동의도에 미치는 영향 = The Effect of Food Service Kiosk on Theory of Planned Behavior, Self-Determination Theory, and Behavior Intention

다국어 초록 (Multilingual Abstract)

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다국어 초록 (Multilingual Abstract)

This study verified the relationship between information accessibility, ease of order payment, convenience of ordering process, and additional services as sub-dimensions of kiosk characteristics in the food service industry on the theory of planned behavior, self-determination, and behavioral intention. The analysis results and implications are presented as follows. It was found that additional services, which are constructs for kiosks in the food service industry, have a significant effect on the planning action theory. However, it was analyzed that information accessibility, ease of order payment, and convenience of ordering process did not have a significant effect. Second, additional services were shown to have a significant effect on self-determination theory. However, it was analyzed that information accessibility, ease of order payment, and convenience of ordering process did not have a significant effect. Third, it was found that information accessibility and ease of order payment had a significant effect on behavioral intention. However, it was analyzed that the convenience of the ordering process and additional services did not have a significant effect. Fourth, the theory of planned action was analyzed to have no significant effect on the theory of self-determination, and the theory of planned action was found to have a significant effect on the intention to act. However, it was analyzed that the self-determination theory did not have a significant effect on behavioral intention. Based on these analysis results, useful implications for food service industry kiosks were presented.