중국 유통업의 발전과 우리기업의 진출 전략 = A Study on the entry strategies into China retail markets of Korean companies

다국어 초록 (Multilingual Abstract)

Chinese retail market is growing continuously. The Chinese government thinks consumption promotion importantly and is emphasizing inner growth than external growth. Recently, Korean company advanced much to chinese market. However, Korea companies that entry to Chinese retail consumption market are insufficient yet. Korean company``s Chinese market advance is important from this viewpoint and this paper study on the entry strategies to Chinese distribution market. From the study, we suggest that Korea companies focus on the small region contrast with big city. Second, should advance first to home shopping more than internet shopping in view of category of business. Third, must handle suitable goods to two circulation channels in view of goods. Finally, commission agent``s excavation and meeting are important from path viewpoint.