신문사의 브랜드 확장상품 평가에 영향을 미치는 요인에 관한 연구 = 신문 평가, 이념일치, 자아일치 및 적합성을 중심으로

목차 (Table of Contents)

• 1. 서론
• 2. 이론적 논의
• 3. 연구가설 및 연구모형
• 4. 연구방법
• 5. 연구결과
• 6. 논의 및 결론
• 참고문헌
• Abstract

참고문헌 (Reference)

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6 장병희, "지상파 네트워크의 수평적 브랜드 확장에 관한 연구" 한국언론학회 52 (52): 271-305, 2008

7 "중앙일보"

8 "조선일보"

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72 한국언론진흥재단, "2010 언론수용자 의식조사" 한국언론진흥재단 2010