"輸出指向的 經營 戰略에 관한 考察" : Concentrating on the synthetic textile industry in Korea 化纖織物業體를 中心으로 = A Study on the Export-Oriented Managerial Strategy

다국어 초록 (Multilingual Abstract)

The features of the economy of Korea for the last two decades are its rapid growth and the orientation of the industrial activities toward export operation. The number of business organizations which have entered markets overseas through export strategy has been increasing under government's export-oriented economic policy.
Even though the government's policy supported export activities with various favors such as reduction tax on income covered by export and lower-rate-interest loans for export-purpose facility investment, production overhead and materials, exporting business enterprises in Korea have been experiencing many difficulties in entering foreign markers with unusual environmental circumstances.
Synthetic textile industry is one of the important areas of the economy of Korea which have contributed to the attainment of the economic goals of the country. The outgrowth of the industry after three 5-year economic development plans and another three years in the fourth plan is conspicuous with its share if contribution to the total national export accumulation.
What the industry has been doing under what industrial environment characteristic of export trading has been reviewed in this study, so as to lead to find out what the industry should do for organizing the total efforts of all the export-oriented manufactures and exporters to integrate into a cooperative execution of each enterprise's export strategy.

목차 (Table of Contents)

• Ⅰ. 序言
• Ⅱ. 輸出企業의 環境과 問題點의 分析
• 1. 海外市場情報의 缺如와 過當競爭
• 2. 資金支援政策
• 3. 稅務會計上의 惠澤이 주는 問題點
• 4. 輸入의 許容惠澤이 주는 問題點
• 5. 法律的 義務規制에 의한 輸出
• 6. 輸出對象國의 貿易政策
• 7. 內部組織環境
• 8. 原資材供給과 技術革新
• 9. 資金上昇과 勞動環境의 變化
• 10. 要約
• Ⅲ. 問題點改善을 위한 「마케팅」戰略의 樹立
• 1. 中小企業의 輸出參加 및 마찬다이징
• 2. 마찬다이징과 信用의 提高
• Ⅳ. 結言