시청조절 능력과 텔레비전의 이용과 충족

다국어 초록 (Multilingual Abstract)

The current study recognized a necessity of extending the construct of the activeness of audience, which had been employed in relation with their uses of media content in uses and gratifications studies, to include the television viewing controllability. This construct reflects the audience members' television viewing control in their life context, where television viewing conflicts with their important work to do. I examined characteristics of television users who are seeking their goal-directed life in which they manage their work and television viewing well. I looked at the relationships between the construct and other variables such as television viewing motivations, exposure, genres viewing frequency, and the number of channel and program repertoires. Results showed that the sub-constructs of the television viewing controllability, self-controlled, delayed gratification, and goal-directedness had negative relationships with the relaxation/ escape, habit/companionship, and pass time/entertainment viewing motivations. However, the goal-directedness in television viewing control had a positive relationship with the information viewing motivation. Those who frequently watch dramas, comedies, movies, variety shows, late night talk shows, entertainment information, and art performance programs showed a low level of viewing controllability, whereas those who frequently watch news, documentaries, discussion/debate, and learning/education demonstrated a high level of the goal-directedness and delayed gratification In the viewing controllability. Those who revealed a low level of self-controlled and delayed gratification watched television longer and had more numbers of program repertoire than those who had a higher level viewing controllability in these two sub-constructs. Finally, some limitations and implications of the current study were discussed and suggestions for future study were made.

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