The urgency of the study of business ethics comes from the moral dimensions of business decisions. The moral content in decision-making has increased because the role of Business is very influential in the social system, and, at the same time, society...
The urgency of the study of business ethics comes from the moral dimensions of business decisions. The moral content in decision-making has increased because the role of Business is very influential in the social system, and, at the same time, society's expectation of Business has also dramatically changed, since it has grown in size and strength. Another factor is that business people often experience a moral ambivalence in themselves, between personal values and the demands of their own organizations. Furthermore, some are not even clear enough to make moral decisions because of their lack of ability as well as the absence of clear guidelines or rules.
This moral quandary has been intensified by the erosion of moral accountability which stems from the complex nature and structure of modern business. So this study attempts to stimulate the moral consciousness of Business, and to provide some help for business people in their moral decision-makng process, but this study is not exhaustive.
First, the subject of Business Ethics is identified. Recently, Business Ethics has become a fashionable subject rather than a concern of philosophy or ethics. No matter how it appeals to those who are involved, Business Ethics should not he separated from ordinary Ethics or Individual Ethics.
Two fundamental types of moral theories are prominent in contemporary philosophy. They have been presented here, together with their attractive and weak points, in the context of their application to business. Each has a radically different moral perspective. One is the Teleontological theory which holds the moral worth of action or practice determined only by its consequences. The other is the Deontological theory which holds moral values not based on consequences, but on duty. The concept of duty is quite independent from the concept of good. The concept of duty is contained in good will, and only when an act is performed from duty does it have moral worth. In any case, the fundamental difference between these two theories is that the Teleontological theory holds moral values focused on the goals of acts and the most efficient means to achieve these goals, whereas the Deontological theory focuses on the means themselves and a moral determination based on the characteristics of the means.
Although these theories are useful in making moral decisions, these do not provide a static process by which business people will get an automatic moral answer rather, these will aid in the process of inquiry before making moral decisions.
At least three common concerns emerge: duty, ideal, and effect. In the process of inquiry, the first. step is to clarify the important implications of theme three, and the second step is to decide where the emphasis should he given among these concerns.
Generally, business decision-makers are advised to choose the greater, more important duty, the higher ideal, and one that produces the most good and the least evil among the given alternatives.
Further studies are encouraged in applied normative ethics, so that business people may make better decisions in specific cases, such as discrimination in hiring or promotion, protection of customers, social problems, pollution, wages, etc. In the further study of ethics, we should not forget the origin of eithics, which is the spirit of brotherly love, After all, unless individuals earnestly commit themselves to search for and to practice moral values, the real value of human life will be lost. Any society ignoring the ultimate norm of the Sacred will experience moral corruption: crisis in truthful human relationships, breaking of promises, manipulation, etc., even though, externally, society appears to be prosperous.