고객화 혜택, 확신적 혜택, 경제적 혜택이 오픈마켓에서의 이탈의도와 충성도 유지에 미치는 영향

목차 (Table of Contents)

• 초록
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구모형의 설계 및 가설설정
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌
• ABSTRACT

참고문헌 (Reference)

1 김재홍, "호텔서비스의 관계효익이 고객가치, 전환장벽 및 고객유지에 미치는 영향에 관한 연구" 한국서비스경영학회 10 (10): 131-150, 2009

2 박소영, "핵심 서비스품질과 관계혜택이 고객의 이탈의도와 추천의도에 미치는 영향에 관한 연구 - 고객만족과 전환장벽을 매개로-" 한국마케팅관리학회 15 (15): 75-106, 2010

3 한겨레, "포털 1위의 습격…오픈마켓 지형 뒤흔드나"

4 전자신문, "최저가 찾던 고객, 이제는 특별한 혜택 원한다"

5 서울경제, "인터넷몰 매출액, 백화점 앞질렀다"

6 김광지, "외식산업의 관계혜택이 몰입, 전환장벽, 고객만족의 매개적 역할을 통해 고객충성도에 미치는 영향" 한국호텔외식경영학회 19 (19): 93-113, 2010

7 동아일보, "온라인 전자상거래의 발전 - 오픈마켓(Open Market)"

8 안운석, "온라인 쇼핑몰에서의 관계효익과 고객충성도의 구조적 관계: 고객가치, 신뢰, 전환비용의 매개적 역할 중심으로" 대한경영학회 19 (19): 1461-1483, 2006

9 디지털타임스, "온라인 쇼핑, 올 총거래액 44조 전망…소매시장 1위 채널 굳혀"

10 디지털타임스, "오픈마켓이 몰고 온 새 패러다임"

11 서현석, "오픈마켓에서의 웹사이트 품질과 관계요인이 관계의 질, 전환장벽 및 재구매의도에 미치는 영향에 관한 연구" 국제e-비즈니스학회 12 (12): 127-149, 2011

12 조영희, "오픈마켓에서 상품정보와 판매자정보가 신뢰와 만족을 매개로 구매의도에 미치는 영향" 국제e-비즈니스학회 1 (1): 189-210, 2007

13 디지털타임스, "오픈마켓, 쇼핑 그 이상의 가치 지향해야"

14 파이낸셜뉴스, "오픈마켓 인기 넘보는 종합쇼핑몰"

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16 김정희, "물리적 환경에 대한 감정적 반응이 관계품질과 전환장벽에 미치는 영향" 한국유통학회, 제주테크노파크, 물류연구회 53-58, 2011

17 경제투데이, "국내 오픈마켓 빅3, 착한 마케팅 경쟁"

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