태권도장의 효율적인 운영을 위한 마케팅 믹스 = A Mix of Marketing for the Efficient Management for Taekwondo Center

다국어 초록 (Multilingual Abstract)

This Research has been for the purpose of presenting the marketing strategy to run the Taekwondo center with effect, based on things that the owners have to do the first thing when they got started planning the center.
So, multi-stage stratified cluster random sampling(MSCRS) has been used as a way toward parents who have nowadays had their children participated in one of the centers in Suwon, Kyung-Ki Do.
For the survey, I made and used a questionnaire as it follows. First of all, I looked into some documents and reports. Secondly, on the basis of the four marketing strategies factors. I make the concept and boundary of this research concrete. Thirdly, I was two times through Delphi analysis. Finally, to reduce the scores of results, I used SPSS/PC+ 8.0 version for Windows and GOD(Generate Orthogonal Design), and these methods result in a questionnaire.
As for data analysis, with sub-factors of marketing strategy which has been early made in this study and Descriptives, I extracted the average and standard deviation, used One-Way ANOVA, and put Duncan's multi-category in effect with the post-sensorship.
This research drew three decisions. First of all, marketing strategy which has been early prepared in this study according to the statistics showed a few differences in part so that first given subject could be partially supported.
Secondly, the subject of this study was concluded like the following. These four marketing strategies are Product, Place, Price, Promotion.
Product means, that is, the strategy that the managers can provide human educations and weekly program with people for the most part. Place is the strategy that they have to be able to locate their center near the housing area and the building for ther education. Price Contains the one that they can allow the customers to pay the fee a month later. Promotion is that they can equip the facilities and brought up the players to prepare for the coming games. I want to insist that these factors be effective strategies for running the Taekwondo center.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 결론
• 참고문헌