극장광고의 연구 현황 및 전략적 활용 가능성을 위한 문헌 연구

다국어 초록 (Multilingual Abstract)

Cinema Advertising: It's current academic issues and the strategic possibilities

참고문헌 (Reference)

1 주성철, "한국디지털시네마 어디까지 진짜 원년은 바로 지금" 2006

2 Hume, S, "What do moviegoers think of ads?" 23 : 4-, 1990

3 Prendergast, G, "The effectiveness of cinema advertising in Hong Kong" 24 (24): 79-93, 2005

4 Bouvard, P, "The Arbitron Cinema Advertising Study: Appointment viewing by young, affluent, captive audiences" 2003

5 손정호, "SP매체" 465-471, 2004

6 Singh, S. N, "Recognition versus recall as measures of television commercial forgetting" 25 : 72-80, 1988

7 Gibson, L. D, "If the question is copytesting, the answer is not recall" 23 (23): 39-46, 1983

8 Secunda, E, "Consumers' attitudes towards intermission time utilization in movie theatres" 14 (14): 115-131, 1995

9 Paul, P, "Coming soon: More ads tailored to your tastes" 23 (23): 28-31, 2001

10 Austin, B. A, "Cinema screen advertising: An old technology with new promise for customer marketing" 45-56, 1986

11 Ewing, M. T, "Cinema advertising re-considered" 41 (41): 78-85, 2001

12 CAC, "Cinema advertising creative guidelines" Cinemaadcouncil 2005

13 Nate, H, "Cinema advertising comes of age" 107 (107): 16-, 2002

14 Dunnett, J, "An evaluation of cinema advertising effectiveness" 7 : 58-66, 1996

15 이찬호, "2005 한국영화관객 1억5천만명 대박"